What Is a Virtual Business?

Definition & Examples of a Virtual Business

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Remote employee working for a virtual business

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A virtual business is any business that conducts all or most of its business via the internet. It may or may not have some kind of physical presence—such as an office or warehouse—but there isn't a physical location that customers can visit.

Here are the basics of virtual business, some examples of industries that are particularly well-suited to go virtual, and the pros and cons of making the switch.

What Is a Virtual Business?

A virtual business is one that focuses on its digital capabilities to scale back its physical presence. While virtual businesses are united in their efforts to move work online, they all retain different levels of physical operations.

In the most extreme example, all employees work virtually, and the "headquarters" is wherever the CEO lives. In less extreme examples, virtual businesses may still have a headquarters where employees work, or they may have a warehouse where employees prepare packages to ship to customers.


At a bare minimum, virtual businesses are defined by the lack of a physical location where customers can interact with the company face-to-face.

How Does a Virtual Business Work?

As anyone who has worked in an office can attest to, the vast majority of work can be completed with a computer. Virtual businesses take advantage of that by trimming unnecessary costs. This could include outsourcing nearly all of its business functions such as product development, marketing, sales, and shipping.

One of the easiest costs for many companies to cut is the overhead that comes with retail space. Businesses can sell their products online for a fraction of the cost that would come with opening a physical retail store.

Therefore, it's not surprising that virtual retailing is the most common form of virtual business. The earliest examples of consumer-facing e-commerce might be traced back to CompuServe's Electronic Mall, which was unveiled in 1984. In 1994, the introduction of SSL security protocols made it much easier for the average consumer to stay safe while using their credit card to buy things online. The flurry of commercial activity swelled into what became known as the Dot-Com Bubble, but even after that bubble burst, companies like Amazon, eBay, and Priceline persevered.

The Largest Virtual Business

Amazon started as an online bookstore that specialized in ebooks, but it has since become the biggest and best-known example of a virtual business. In the first quarter of 2020, Amazon netted more than $75 billion in sales from e-commerce, cloud computing services, and even Whole Foods—a brick-and-mortar grocery chain that Amazon acquired in 2017. 

While the shift to virtual in the retail industry has been among the most noticeable trends of the digital era, many other industries are making the same leap. In general, the more work that's done on a computer, the easier that business can shift to a virtual business, so the IT sector has embraced many aspects of virtual business.

Software development firms commonly hire developers who don't live near the company's headquarters. They complete their section of code from home, send it to colleagues, and communicate about projects via email, video chats, and phone calls.

Customer service centers have another business model that lends itself to virtual business. Customer service representatives can answer calls and emails from home.

Pros and Cons of Virtual Businesses

  • Brick-and-mortar cost savings

  • Flexibility

  • Happier employees

  • Larger employee base

  • Lack of institutional cohesiveness

  • Potential communication issues

  • Increased likelihood of lost productivity

Pros Explained

  • Brick-and-mortar cost savings: Reducing the need for employee workspace and retail space saves money on overhead costs associated with physical businesses—also known as brick-and-mortar businesses. These costs include commercial building leases, utility bills, insurance premiums, and more.
  • Flexibility: A less rigid organization can react faster to changes in the marketplace.
  • Happier employees: Working from home creates a better work/life balance for staff.
  • Larger employee base: Since employees can work anywhere, organizations can provide employment in rural locations or areas of high unemployment.

Cons Explained

  • Lack of institutional cohesiveness: Employees being located in diverse regions, with possible language and cultural differences, can cause a lack of cohesive company identity and culture.
  • Potential communication issues: A lack of face-to-face interaction between employees and teams can cause communications-related issues.
  • Increased likelihood of lost productivity: It's harder to ensure consistent productivity from employees who lack self-discipline when they're working from home.

Key Takeaways

  • A virtual business is one that moves a significant portion of its business online.
  • Virtual businesses usually don't have any physical storefront that customers can visit, and they may also allow employees to work digitally from home.
  • Retail and IT sectors are two industries that have embraced the shift to virtual business.
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The Balance uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.
  1. Concordia St. Paul. "From Storefronts to Search Engines: A History of E-Commerce." Accessed July 28, 2020.

  2. Google. "SSL/TLS Overview: History." Accessed July 28, 2020.

  3. Stern School of Business, New York University. "DotCom Mania: The Rise and Fall of Internet Stocks," Page 1113. Accessed July 28, 2020.

  4. Amazon. "Amazon and Whole Foods Announce Acquisition to Close This Month, Will Work Together to Make High-Quality, Natural and Organic Food Affordable for Everyone." Accessed July 28, 2020.

  5. Amazon. "Amazon.com Announces First Quarter Results." Accessed July 28, 2020.

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