Alyssa Gregory - headshot

Alyssa Gregory

Expertise: Small business management
Education: Susquehanna University, West Virginia University
Location: Allentown, Pennsylvania


  • An entrepreneur, writer, and marketer with 20 years of experience in the business world
  • She is the founder of the Small Business Bonfire, a community for entrepreneurs
  • Authored more than 2,500 articles for The Balance and other popular small business websites


Alyssa's career as an entrepreneur started in 1999, when she launched her first business: AMA Web Design, a web and graphic design company. Despite her best efforts, the business failed. But she took the lessons learned and launched avertua, a virtual assistant business that provided administrative, operational, and marketing assistance to small business owners worldwide. Through avertua, Alyssa helped more than 150 small business owners become more productive, efficient, focused and profitable.

After more than a decade with avertua, Alyssa streamlined her business model to provide marketing consulting services to small and micro businesses. She now partners with business owners to create and execute customized marketing strategies that build strong, memorable and successful brands.

In 2011, Alyssa leveraged her passion for supporting small businesses and founded the Small Business Bonfire, a social, educational, and collaborative community for entrepreneurs that provides actionable tips and tools through a daily small business blog, a weekly newsletter and a free online community.

Alyssa has also held a variety of design and marketing positions with different organizations, including a Fortune 500 technology company, a financial startup, a prestigious boarding school, and one of the largest telecommunications companies in the world. Her business expertise and insights have been featured in Forbes, The New York Times, Newsday, Fox Business, Martha Stewart Living Radio, MSNBC, Inc., and others.


In 1999, Alyssa earned her bachelor's degree in Corporate Communications with an emphasis on business from Susquehanna University. Always focused on keeping her skills current and expanding her expertise, Alyssa returned to school several years later and received her master's degree in Integrated Marketing Communications from West Virginia University in 2015.

About The Balance

The Balance, a Dotdash Meredith brand, makes money easy to understand. We give people tools they need to not only make smart financial decisions but also prepare for the experiences they will have along the way. Our team of expert writers and editors have extensive qualifications in the topics they cover, and many of them have MBAs, PhDs, CFPs, and other advanced degrees and professional certifications. We require our writers to use primary sources in their articles, which are also approved by our Financial Review Board and fact-checked. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.