Ayodeji Onibalusi

Expertise: Digital marketing, Small business
Title: Digital Marketer, Freelance Writer
Education: University of Ibadan
Location: Nigeria


  • Professional digital marketer with over 10 years of experience
  • Founder of Effective Inbound Marketing
  • Published on The Balance, Thrive Global, ReadWrite, Search Engine Watch, Entrepreneur, and more


Ayodeji Onibalusi is a professional digital marketer and freelance writer with over 10 years of experience. As the founder of Effective Inbound Marketing, Ayodeji's goal is to help companies turn profit through marketing strategies that drive customers and visitors to their website.

Along with his entrepreneurial efforts, Ayodeji has been a freelance writer for several years, covering topics including small business, side hustles, social media and SEO optimization for well-known publishing brands including The Balance SMB, Thrive Global, Entrepreneur, Search Engine Watch, and ReadWrite.


Ayodeji earned a bachelor's degree in communication and language arts from the University of Ibadan in Nigeria.

About The Balance

The Balance, a Dotdash Meredith brand, makes money easy to understand. We give people tools they need to not only make smart financial decisions but also prepare for the experiences they will have along the way. Our team of expert writers and editors have extensive qualifications in the topics they cover, and many of them have MBAs, PhDs, CFPs, and other advanced degrees and professional certifications. We require our writers to use primary sources in their articles, which are also approved by our Financial Review Board and fact-checked. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.