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Best Bulk Text Message Services

Check out our picks for the best bulk text message services for small businesses

We recommend the best products through an independent review process, and advertisers do not influence our picks. We may receive compensation if you visit partners we recommend. Read our advertiser disclosure for more info.

Bulk text message services help small businesses engage with their customers right where they live–on their phones. From offering coupons and announcing specials to running surveys and contests, text message marketing lets even the smallest businesses stay current and competitive.

Text message marketing works. Studies show that 75% of consumers actually want to receive texts with special offers. Text messages have a 98% open rate compared to only 20% of emails, and 19% of links in text messages are clicked vs. only 2% of links in emails.    

We reviewed more than a dozen bulk text message services based on ease of use, features, scalability, price, and more. Here are our top picks.

The Best Bulk Text Message Services of 2022

Best Bulk Text Message Services
Best Bulk Text Message Services

Best Overall : EZ Texting


EZ Texting

EZ Texting

Why We Chose It

EZ Texting tops our list of SMS marketing software providers because it offers a wide range of text message marketing tools for companies looking for new ways to increase customer engagement. Some of EZ Texting's clients include Domino's and Aeroflow Healthcare.

As its name implies, EZ Texting makes it simple for businesses to market to their customers using text messaging. Users just choose a keyword and let the software create a sharable short code. 

For example, a business owner chooses DEALZ as a keyword and gets the short code 313131 from EZ Texting. They can then send the following message to their customers: “Text DEALZ to 313131 to get monthly coupons." Customers who text the keyword automatically become subscribers and get added to the business’s list.  

EZ Texting offers many automated marketing features, including drip campaigns, text forwarding, recurring messages, reminders, and polls. Users can also personalize messages for each customer using an existing database or a list of subscribers generated by the platform. Finally, EZ Texting integrates with a number of powerful third-party marketing tools, including Constant Contact, Zendesk, Mailchimp, Hubspot, Squarespace, Salesforce, and more.

Plan Starting Cost Users Features
Value $20/month 1 1 keyword, 1 textable number, $25/month for high-volume textable number upgrade, 200 message credits (higher pricing for more message credits), free two-way texting
Essentials $29/month 2 3 keywords, 2 textable numbers, $25/month for high-volume textable number upgrade, 200 message credits (higher pricing for more message credits), free two-way texting
Premium $49/month 3 6 keywords, 3 textable numbers, 1 high-volume number upgraded included, 200 message credits (higher pricing for more message credits), free two-way texting
Custom  $299/month Custom Unlimited keywords, custom textable numbers, custom high-volume number upgrades, free two-way texting
Pros & Cons
Pros
  • Automated marketing features, including drip campaigns and text forwarding

  • Integrates with third-party marketing tools like Constant Contact and Zendesk

Cons
  • High monthly cost if your business needs a large number of message credits

Runner-Up, Best Overall : SlickText


SlickText

SlickText

Why We Chose It

SlickText counts FedEx, United Airlines, Lyft, and Hyatt among its high-profile clients, so the SMS messaging service is doing something right. It's our runner-up for best overall text message service because it offers a full suite of features in an easy-to-use platform.

SlickText offers an intuitive interface that makes it easy for users with no text message marketing experience to quickly become adept with the platform. The company’s website also offers step-by-step instructional guides on creating an account, reserving a keyword, and setting up auto reply. Users can get fast customer support via phone, email, or live chat.

SlickText gives users many standard text message marketing features, including drip campaigns, auto-responders, scheduling, picture messaging, surveys, birthday texts, and text-to-win contests.

SlickText also provides users with robust reporting, segmentation, personalization, and email capture features and integrates with over 4,000 third-party apps through Zapier, including Facebook Ads, Twitter, Mailchimp, Zoho CRM, Shopify, and more.

Plan Cost Features
Basic $29/month 500 texts/month, 2 text words, unlimited contacts, picture messaging, rollover texts, live chat support
Step Up $49/month All Basic plan features, 1,000 texts/month, 4 text words
Lil Bro $79/month All Step Up plan features, 2,000 texts/month, 6 text words
Big Bro $139/month All Lil Bro plan features, 3,600 texts/month, 8 text words, one-on-one onboarding

From here, there are several more plans that get even larger. See the SlickText site for more info.

SlickText also offers a 14-day free trial that includes 50 texts and one text word (keyword).

Pros & Cons
Pros
  • Easy-to-use platform

  • 14-day free trial

  • Integrates with more than 4,000 third-party apps

Cons
  • Large number of subscription plans may get confusing

Best for Quick Set-Up : TextMagic


TextMagic

TextMagic

Why We Chose It

TextMagic took our top spot as the best bulk text messaging system for quick set-up because it’s built to let anyone send their first text marketing message within minutes of setting up an account.

You can import a list of contacts, organize them, and schedule messages to be sent out, all using a simple and intuitive interface. Getting started is easy. You create a free account, set up prepaid credit payments, and start sending and receiving text messages right away. 

TextMagic offers virtual toll-free numbers in 25 countries, so customers don’t have to pay to reply to messages. The platform can also forward calls made to these virtual numbers to any other number the user wants. TextMagic offers many standard text messaging features, like automation rules, surveys, attachments, text-to-speech and email-to-text.

Finally, TextMagic integrates with thousands of third-party apps through Zapier to expand its marketing capabilities. It offers an API that allows developers to connect the platform to just about any type of business software.       

TextMagic offers a pay-as-you-go pricing model. Prices start at $0.04 per text in the U.S., with varying rates to other countries. The company also offers a 30-day free trial with a subscription fee of $4 per month after that for virtual numbers.

Pros & Cons
Pros
  • Quick set-up

  • Virtual toll-free numbers so customers can reply to texts free of charge

  • Integrates with thousands of third-party apps

Cons
  • Pay-as-you-go pricing may get expensive for businesses that require a lot of texts

Best for Small Businesses : Textedly


Textedly

Textedly

Why We Chose It

Textedly serves thousands of business customers including Walmart, GoDaddy, Coca-Cola, JetBlue, FedEx, and Disney. We chose it as the best for small businesses because it offers a basic, no-frills set of text message marketing features to help businesses get started quickly.

Textedly offers a clean web-based interface that lets users access common messaging features, including scheduled campaigns, custom subscriber data, picture messaging, email capture, and auto-responders. Textedly is also one of the only companies that can send a text message of over 300 characters. Textedly integrates with over 1,000 apps directly and can integrate with additional apps via Zapier.

Textedly keeps things simple for small businesses with basic reporting that gives users real-time data such as user activity and history, interactive graphs, and performance metrics. The platform also supports an unlimited number of users, can import subscriber lists from another text messaging provider, and makes it easy to upgrade to a bigger texting plan anytime. 

Textedly offers 13 plans in total, but we are only showing pricing for the tiers best suited for small- to mid-sized businesses.

Plan Cost, Billed Annually Features
Starter Free for 14 days 50 messages, 1 custom keyword
Bronze $24/month 1,200 messages/month, 1 custom keyword
Plus $39/month 2,400 messages/month, 2 custom keywords
Enterprise $50/month 4,200 messages/month, 3 custom keywords
Pros & Cons
Pros
  • Clean, web-based interface

  • Send texts over 300 characters long

  • Integrates with more than 1,000 third-party apps

Cons
  • Integrates with fewer apps than many competitors

Best for Scalability : Trumpia


Trumpia

Trumpia

Why We Chose It

Trumpia's customers include Costco, GM, the Baltimore Ravens, and Goodwill. We chose it as the best for scalability because it offers robust automation, targeting, and enterprise-grade messaging features to help small businesses grow.

Trumpia offers many standard text messaging features, including drip campaigns, scheduled reminders, contact importing, mobile keywords, and detailed reporting. The platform also offers advanced engagement tools, including yes/no response texts, auto-responses, SMS coupons, text-to-vote messages, and a shuffle responder for sending random fun messages.

Trumpia also offers more powerful automations than most other providers we reviewed. The platform automatically captures data as subscribers respond to text prompts and filters subscribers based on their interests, characteristics, and behavior. This type of detailed tracking lets businesses segment and target their customers more accurately instead of blasting everyone with the same messages. 

Finally, Trumpia integrates directly with Salesforce and thousands of other third-party apps through Zapier. Developers can create nearly any software integrations using Trumpia’s APIs and pre-programmed tools. 

Trumpia offers 11 plans that range from $76 to $3,196 per month when billed annually based on the number of messages and emails included. Below, we provide details for the plans most suitable for small businesses. Trumpia also offers additional plans beyond the ones featured here.

Plan Cost, Billed Annually Features
Core Plan 3,000 $76/month 3,000 SMS messages a month; 15,000 emails; unlimited keywords
Core Plan 5,000 $100/month  5,000 SMS messages a month; 25,000 emails; unlimited keywords, onboarding
Core Plan 7,500 $116/month 7,500 SMS messages a month; 37,500 emails; unlimited keywords; onboarding
Pros & Cons
Pros
  • Lots of features, including drip campaigns, scheduled reminders, contact importing, and more

  • Integrates with Salesforce and thousands of other third-party apps

Cons
  • 11 subscription plans that are pricey compared to competitors

Best Price : SimpleTexting


SimpleTexting

SimpleTexting

Why We Chose It

SimpleTexting supports thousands of customers from businesses including Starbucks, Cisco, Century 21, and Samsung. We chose it as the best price since it offers the lowest priced plans per text message of any service we reviewed.

In addition to letting users import a list of contacts like other text message marketing providers, SimpleTexting also lets businesses use their existing business phone line to receive texts. The company can also provide businesses with random or vanity dedicated short codes.

SimpleTexting offers most typical bulk message marketing features, including custom fields, auto-responders, text-to-win, text-to-vote, scheduling, segmentation, polling, and analytics. Other features include the ability to sign up for text messages via a web form, self-cleaning lists that check for dead numbers, automated birthday texts, and more.

Finally, SimpleTexting offers direct integrations with many third-party apps, including Mailchimp, Salesforce, Slack, and Twitter. Users can also choose from thousands of other integrations through Zapier or have their developers customize their own using SimpleTexting’s API.  

All of SimpleTexting’s plans come with a 14-day free trial and include free incoming SMS messages, unlimited contacts, support seven days a week, unlimited keywords, and rollover credit. Subscription pricing is based on the number of messages expressed as credits:

Credits  Cost Cost/Additional Credit
500 $29/month 5.5¢
1,000 $49/month 5¢ 
2,000 $79/month
3,000 $109/month
7,500 $229/month 3.5¢
25,000 $549/month 2.5¢
50,000 $899/month
Pros & Cons
Pros
  • Most affordable of all the bulk text messaging services we reviewed

  • Lets businesses use existing phone lines to receive texts

  • 14-day free trial

Cons
  • Direct integrations with third-party apps are limited

Best for Customization : Twilio


Twilio

Twilio

Why We Chose It

Twilio is our pick as the best for customization since it’s primarily made for developers who can build it any way they want using Twilio's API.

Twilio stands out from the other programs on our list because it lets developers create any type of bulk messaging service they want. The platform’s Programmable Messaging API can be configured to let users send customer notifications, mass alerts, targeted marketing messages, verifications, and more via text, WhatsApp, and chat.

For those who are not developers, the company offers Twilio Studio. This drag-and-drop builder lets users build a custom workflow, including surveys, appointment reminders, auto-responders, call forwarding, call center workflows, posting messages to Slack, and more.   

Finally, users can connect their Zapier account to Twilio to bypass coding completely. Examples include sending and receiving text messages using email or posting texts to Slack or Google Sheets.

Twilio offers pay-as-you-go pricing for its SMS features. Sending and receiving messages via local or toll-free numbers or short codes costs $0.0079 to send and receive messages. Picture messages can be sent via local numbers or short codes for $0.0200 and received for $0.0100 per message in most cases.

Twilio also offers dedicated local numbers and dedicated toll-free numbers. Customers can also use their existing local or toll-free numbers for $0.50 per month.

Pros & Cons

Pros & Cons

Pros
  • Designed for developers to build out a custom text messaging system

  • Drag-and-drop features available for non-developers

Cons
  • No direct integration with third-party apps

Final Verdict

Bulk text messaging services can help even the smallest company engage with their customers and manage promotions, coupons, and more.

EZ Texting hit the sweet spot for us because it offers almost everything a company could need for its bulk texting strategy. Even so, your company's needs may vary, so check out our full list to determine which service supplies everything you need to have a successful text messaging strategy.

Frequently Asked Questions

What Is a Bulk Text Message Service?

Bulk text messaging services let businesses send short, targeted messages to their customers about special deals and promotions right to their phone. For instance, a pizzeria might send users a message saying, “Text PIZZA to 12345 to get 10% off your next order.”

Since customers are constantly tied to their phones, text messaging can actually be a more effective way to connect to them than email. Studies show that 75% of millennials actually prefer text communications for deliveries, promotions, and surveys over any other form of communication.

How Does a Bulk Text Message Service Work?

Bulk text message services provide businesses with short codes, keywords, and a dashboard for managing messaging campaigns.

A short code is a five- or six-digit code that customers can send a message to instead of having to dial a phone number with an area code. A keyword is what a customer texts to the short code that opts them into a particular offer or promotion. 

For instance, a business can send a message to its customers that says, “Text DEALS to 76543 to get monthly coupons.” The word DEALS is the keyword and the number 76543 is the short code. When customers text DEALS to 76543, they will automatically be added to a list and get coupons texted to them every month.

How Much Do Bulk Text Message Services Cost?

Bulk text message services typically offer monthly pricing based on the number of messages the business can send out each month. Pricing generally starts around $25 for 500 messages to between about $39 to $79 for 2,000 messages. Other services offer a pay-as-you-go pricing with fees starting at $0.04 per text.

Are Bulk Text Message Services Worth the Cost?

Bulk text messaging services work well for businesses with established customer lists or who want to begin building a customer list. They are also best for businesses that offer rotating discounts, specials, and promotions. For instance, a dentist's office that only offers a once-a-year teeth-cleaning special won’t benefit as much from text message marketing as a salon offering monthly deals on products and services.

Bulk text messaging is also ideal for businesses with a younger customer base. As noted earlier, 75% of millennials prefer text messages for deliveries, promotions, and surveys over phone or email communications.

Methodology

We looked at over a dozen service providers for this review. Because text message marketing is still new to most businesses, we wanted to find companies that made it easy to get started and offered an intuitive dashboard for managing campaigns. 

We also made sure to choose providers that offered integrations with other marketing tools to help businesses build on their existing systems. Finally, we made sure to choose text message providers with flexible pricing plans. As businesses learn how text message marketing can create loyal customers and increase their sales, they will need to have a platform that will scale with them as they grow.

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