Best Logo Design Software Programs

Unify your brand with a professional logo

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Logo design software helps small business owners create a strong brand identity, something that every company needs in order to stand out.

With the variety of design tools available, you don’t have to spend a fortune to design a professional logo. Many of the best logo design software programs already incorporate templates with balanced designs, font pairings, and color palettes for any type of business.

We reviewed over a dozen logo design software programs and chose the best based on customization options, ease of use, quality of designs, and download format. Here are our top picks.

Best Logo Design Software Programs of 2022

Best Overall : Adobe Illustrator

Adobe Illustrator

 Adobe Illustrator

Why We Chose It

Adobe Illustrator remains the leading vector editing software on the market, allowing users to create drawings that can be scaled to any size. We chose it as the best overall because it makes it easy to control every aspect of logo design with shape-building tools, brushes, perspective grids, gradients, and more.

One of Illustrator’s most powerful features is the ability to import a scanned image. This is great for users who’ve sketched a few ideas on paper but don’t want to start from scratch on the computer. Geometric shapes can then be laid over the drawing and manipulated with ease. Illustrator also offers a variety of templates and vector logo objects to help get users started.

Of course, words are a part of any good logo, and Illustrator provides access to over 20,000 font types, from fun to professional. When it comes time to add or modify colors, users can design with Pantone or CMYK (cyan, magenta, yellow, and key) palettes for precise color matching on printed material like business cards and show banners. Finally, because Illustrator is vector-based, designs won’t become pixelated when enlarged, meaning users can scale their logo to any size.

Adobe Illustrator is available for Mac and Windows computers and a subscription is $20.99 per month. This subscription comes with a seven-day free trial, 100GB of cloud storage, access to Adobe Portfolio and Adobe Fonts, and an Adobe Stock 30-day free trial, but this trial includes access to just 10 images.

Pros & Cons

  • Drawings can be scaled to any size

  • More than 20,000 font types available

  • Seven-day free trial

  • A number of templates available to help users get started

  • Adobe Stock's 30-day free trial only includes 10 images

Runner-Up, Best Overall : Logo Design Studio Pro



Why We Chose It

Summitsoft's Logo Design Studio Pro platform has consistently been the top-selling logo design software for two decades. We chose it as our runner-up since it offers slightly less powerful vector illustration features than Adobe Illustrator but in an easier-to-use and more affordable format.

Logo Design Studio Pro comes with 2,000 logo templates and 6,000 shapes and fonts users can choose from. Shapes can easily be stretched and manipulated and users get professional-grade coloring and styling options, including gradients, shadow, blur, glow, and emboss effects.

On the downside, Logo Design Studio Pro doesn’t have as full a range of editing capabilities as Adobe Illustrator, leading some users to feel that the final products don’t look quite as polished or professional. However, the software has a gentler learning curve than Illustrator, so beginners can get started faster. Like Illustrator, Logo Design Studio Pro creates vector-based drawings that can be scaled to any size with no loss of sharpness or quality.

Logo Design Studio is available as a download for Windows computers for a one-time fee. Users can also choose a subscription-based version of the software that can be used on a web browser on both Mac and Windows systems.

Plan Cost Features
Logo Design Studio Pro Standard Edition $69.99 (one time) 2,000+ logo templates, 6,000+ graphic objects, full vector graphics
Logo Design Studio Pro Platinum Edition $149.99 (one time) Everything in standard edition, Cutting Edge Premium Expansion Pack, Vintage Cool Premium Expansion Pack, Color Splash Premium Expansion Pack
Logo Design Studio Pro Online $29.99 for first month, then $7.99 a month  Unlimited logos, full vector graphics, unlimited storage 

Pros & Cons

  • Easy to use

  • Affordable platform with a variety of logo templates and shapes

  • Images can be scaled to any size

  • Final logos may not look as polished as logos designed with Adobe Illustrator

Best for Beginners : Designhill



Why We Chose It

Designhill is our pick as best for beginners because its unique AI-powered tool lets anyone create professional logos with no design skills needed.

Getting started with Designhill is easy. Just enter the name of the business and the basic logo style and color palette. The software then offers up hundreds of design options that can be previewed on business cards, T-shirts, signboards, and more. Designhill's templates, including fonts and color options, can be tweaked and edited to suit your business's needs.

Users can spend as much time as they want to create logos and the process is free. Once they find a design they like, it costs just $20 to download a basic low-resolution file suitable for online use.

For $65, users get a high-resolution logo, vector graphic files with transparent backgrounds, phone support, black and white versions, font names and color codes, and full commercial and non-commercial use rights.

Pros & Cons

  • Easy-to-use platform generates logos seamlessly

  • Inexpensive to download a low-resolution file

  • Users must sign up for a $65 account to get high-resolution logos and additional support

Best Price and Best for Collaborating Across Teams : Canva



Why We Chose It

Canva allows users to design graphics via its web- and app-based platform. It made our list for the best logo design software programs for both price and collaborating across teams thanks to its easy-to-use, drag-and-drop tool that allows users make social media graphics, presentations, posters, and more. Canva offers up easy-to-create professional logos for free or at just $1 per premium element. There's also an affordable monthly subscription with additional features.

Canva’s free logo maker features a very visual and easy-to-use interface on both the website and the mobile app. Premium graphic elements cost $1 each. Users start by choosing a template from the thousands available. From there they can personalize the colors, shapes, and symbols.

Users can rearrange elements, including fonts, icons, or imported graphics, or even change templates using a simple drag-and-drop editor. Canva’s professionally designed templates give users a head start with color and font combinations that look good right out of the box. Users can also choose from millions of free and premium icons, illustrations, and images.

On the collaboration side, Canva's Brand Kit is included with the Pro Plan and helps teams consistently create products that stay on brand. Teams can keep color swatches with exact values at their fingertips, store and access logos for different uses, add font styles and notes, and even upload the fonts themselves for any team member to use.

Canva Pro also lets teams organize projects, graphics, and files in shared folders with 100GB of cloud storage. Team members can also comment on any file and resize, animate, and publish logos with just one click.

Canva Enterprise offers everything in the Canva Pro plan and also lets users control what different members can see and access, access to 24/7 Enterprise-level support, and lock templates. It also offers unlimited shared cloud storage as well as built-in workflows to help team members review and approve designs.

It's important to note that Canva might not be a great fit for large teams. Both of the subscription plans are limited to 5 users.

Both Canva plans come with a 30-day free trial and offer the following features:

Plan Cost Features
Pro $12.99/month for up to 5 users 610,000+ free templates; 100 Branding Kits; 100GB cloud storage; one-click design resize; 100 million+ premium stock images, photos, videos, and graphics; upload fonts and logos; custom templates
Enterprise $150/month for up to 5 users All Pro Plan features, unlimited cloud storage, built-in workflows, template locking, 24/7 enterprise-level support

Pros & Cons

  • Easy-to-use, drag-and-drop templates

  • More than 600,000 free templates

  • Two subscription plans allow teams to seamlessly manage their graphic elements

  • Both subscription plans are limited to 5 users

Best Features : Tailor Brands

Tailor Brands

 Tailor Brands

Readers of The Balance SMB can use the promo code thebalance for 15% off with Tailor Brands.

Why We Chose It

Tailor Brands is our choice as best logo design software for features because its logo design platform integrates with print, social media, and website tools to create a unified brand.

Tailor Brands’ logo maker works very similarly to Designhill's. Users simply enter their business name and design preferences, and the software offers up a number of designs to choose from. Users can then change the font, color, and size of any element to create the design they envisioned. The final logo can be downloaded as a high-quality vector file that can be used on a website, or for business cards and merchandise.

Tailor Brands also offers a number of other branding services, including business cards, presentation decks, social media posts, and more. Once a logo is created, Tailor Brands’ artificial intelligence (AI) ensures that any branding asset is built to include the logo and match the overall style and brand.

Tailor Brands lets users download a low-resolution graphic for free and offers three subscription plans with the following features:

Plan  Cost Features
Basic $9.99/month High-resolution logo, full ownership, social media logo sizes, logo resizing tool
Standard $19.99/month All Basic plan features, vector logo files, business cards, seasonal logo generator
Premium $49.99/month All Standard plan features, ability to create an online store, ability to accept online payments

Pros & Cons

  • Platform integrates print, social media, and website tools

  • Three subscription levels to choose from

  • Easy-to-use interface

  • If you need a high-resolution graphic, you'll need a subscription

Best Free Software : Hatchful



Why We Chose It

Hatchful is a free logo design tool made by Shopify, one of the leading e-commerce platforms. It allows users to create a professional logo with hundreds of templates to choose from with just a few clicks. We chose it as the best free software since it can deliver clean and professional logos and social media elements with no design skills required, all at no cost.

Creating a logo with Hatchful couldn’t be easier. Just enter the business type, creative style, business name, and where the logo will be used (website, social media, business cards, or merchandise.) The platform then uses AI to create hundreds of logo variations in the chosen style. Users can customize the colors, icons, or fonts of any design.

Unlike other free logo makers that charge to download a high-quality logo, Hatchful lets users download logo packages that contain images of different resolutions for websites, social media profiles, and other uses absolutely free.

It's important to note that even though the logos generated by Hatchful are free, the styles and industries are somewhat limited.

Pros & Cons

  • Free high-quality logos

  • AI-powered platform generates a logo based on your selections

  • Logo styles and industries are somewhat limited

Final Verdict

When it comes to designing logos for your small business, there are so many options available. Whether you want to have complete creative control over your design or you'd rather let AI do the designing for you, our list of best logo design software programs has you covered.

Adobe Illustrator is our pick for best overall logo design software because you can create high-quality, professional logos that look great across a wide range of implementations.

But each business's needs are different. Your company may need free or low-cost logos. Or perhaps you don't know what kind of design you want, and an AI-powered software program can help steer you in the right direction. Whatever your needs, you can find a logo design platform on our list.

Questions & Answers

What Is Logo Design Software?

Logo design software lets skilled users and users with no design abilities create professional logos that can be used on websites, business cards, merchandise, social media, and more.

While just about any graphic design software can be used to make a logo, it’s important to use software that can create a vector-based logo. Unlike most graphic files that become pixelated when resized, vector graphics can be rescaled up or down for any purpose with no drop in sharpness or clarity.

The right logo design software can help even the most artistically challenged user create a clean and professional logo that clearly conveys a business’ brand for a fraction of the price a design agency would charge.

How Does Logo Design Software Work?

There are two types of logo design software we reviewed. The first is vector-based drawing software that's best suited for skilled designers. These allow someone with artistic abilities to create a logo from scratch using customizable shapes, fonts, colors, and effects.

The second type of logo design software is for users with little to no artistic ability. These provide professionally designed templates that incorporate balanced design elements, font pairings, and color palates to get users started. From there, each element can be tweaked and modified until the user gets the right logo for their needs.

Ideally, both types of software should allow outside graphics to be imported for use. Finally, any logo design software needs to be able to export in standard vector format and with a transparent background to ensure the logo can be resized or placed on any colored background.

Who Needs Logo Design Software?

Startup businesses can benefit the most from logo design software since it can help them get off on the right foot with a solid brand identity with relatively little cost. This logo and image can then be carried across all elements of the business, including the website, business cards, and social media, to create a strong and clear brand identity.

Businesses looking to rebrand or develop a more professional look can also benefit from this software. Most of the user-friendly options we reviewed essentially allow users to imitate the look of other brands they admire to elevate the image of their own business.

Finally, the vector-based logo design software options we reviewed are essential for agencies offering branding and logo design services for their clients. In the hands of a skilled designer, these platforms can be used to create unique logos that help businesses carve out their space in the marketplace.

How Much Does Logo Design Software Cost?

Most logo design software has moved from single-cost downloadable to software packages, and finally to online tools with subscription-based pricing. Of the software we reviewed, only one offered a download option with pricing ranging between $70 to $150.

Subscription-based logo designers range between $10 to $150 per month. The lower-priced packages tend to limit the download quality of the final logo and access to templates and design elements. High-priced packages allow users to download their logo as a high-resolution vector graphic, offer more templates and design elements, and ensure that the logo can be used for commercial purposes.

How We Chose the Best Logo Design Software Programs

To build this list, we looked at over a dozen logo design software programs. We focused primarily on platforms for users with little to no artistic skill, but also made sure to include some basic vector-drawing platforms suited for talented designers.

Both ease-of-use and quality were important considerations in our review. There are many logo creators that offer limited input and design options and create logos that look outdated and amateurish. We also focused on software that walked users through the logo creation process with questions to produce a variety of options based on pre-made, editable templates.

Finally, we focused on logo design software that was affordable to remove a barrier that might be stopping business owners from taking their branding to the next level. We included some more costly options that went beyond simple logo design and let users easily bring their branding into other collateral, including websites, merchandise, social media, and more.