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Best Logo Design Software Programs

Easy-to-use Adobe Illustrator is our top pick for best logo design software

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Logo design software helps small business owners create a strong brand identity, and with the variety of design tools available, you don’t have to spend a fortune to design a professional logo. Many of the best logo design software programs already incorporate templates with balanced designs, font pairings, and color palettes for any type of business. We reviewed over a dozen logo design software programs and chose the best six based on customization options, ease of use, quality of designs, and download format.

Best Logo Design Software Programs of 2023

Best Overall : Adobe Illustrator


Adobe Illustrator

 Adobe Illustrator

  • Cost: $20,99 per month
  • Free trial: Yes
  • Templates: Over 20,000 font types
Why We Chose It

Adobe Illustrator is our pick for the best overall logo design software because you can create high-quality, professional logos that look great across various implementations.

Pros & Cons
Pros
  • Drawings can be scaled to any size

  • More than 20,000 font types available

  • Seven-day free trial

  • A number of templates available to help users get started

Cons
  • Adobe Stock's 30-day free trial only includes 10 images

Overview

One of Adobe Illustrator’s most powerful features is the ability to import a scanned image. This is great for users who’ve sketched a few ideas on paper but don’t want to start from scratch on the computer. Geometric shapes can then be laid over the drawing and manipulated with ease. Illustrator also offers a variety of templates and vector logo objects to help get users started.

Of course, words are a part of any good logo, and Illustrator provides access to over 20,000 font types, from fun to professional. When it comes time to add or modify colors, users can design with Pantone or CMYK (cyan, magenta, yellow, and key) palettes for precise color matching on printed material like business cards and show banners. Finally, because Illustrator is vector-based, designs won’t become pixelated when enlarged, meaning users can scale their logo to any size.

Adobe Illustrator is available for Mac and Windows computers, and a subscription is $20.99 per month. This subscription comes with a seven-day free trial, 100GB of cloud storage, access to Adobe Portfolio and Adobe Fonts, and an Adobe Stock 30-day free trial, but this trial includes access to just 10 images.

Runner-Up, Best Overall : Logo Design Studio Pro


Summitsoft

 Summitsoft

  • Cost: One-time fee starts at $69.99
  • Free trial: No
  • Templates: Over 2,000
Why We Chose It

We chose it as our runner-up since it offers slightly less powerful vector illustration features than Adobe Illustrator but in an easier-to-use and more affordable format.

Pros & Cons
Pros
  • Easy to use

  • Affordable platform with a variety of logo templates and shapes

  • Images can be scaled to any size

Cons
  • Final logos may not look as polished as logos designed with Adobe Illustrator

Overview

Summitsoft's Logo Design Studio Pro platform has consistently been the top-selling logo design software for two decades. Logo Design Studio Pro comes with 2,000 logo templates and 6,000 shapes and fonts users can choose from. Shapes can easily be stretched and manipulated, and users get professional-grade coloring and styling options, including gradients, shadow, blur, glow, and emboss effects.

On the downside, Logo Design Studio Pro doesn't have as full a range of editing capabilities as Adobe Illustrator, leading some users to feel that the final products don't look quite as polished or professional. However, the software has a gentler learning curve than Illustrator, so that beginners can get started faster. Like Illustrator, Logo Design Studio Pro creates vector-based drawings that can be scaled to any size with no loss of sharpness or quality.

Logo Studio Design Pro offers three plans: standard, platinum, and pro online. The cost and features for each plan are:

  • Logo Design Studio Pro Standard Edition: $69.99 with 2,000+ logo templates, 6,000+ graphic objects, and full vector graphics
  • Logo Design Studio Pro Platinum Edition: $149.99 with everything in the standard edition, plus Cutting Edge Premium Expansion Pack, Vintage Cool Premium Expansion Pack, Color Splash Premium Expansion Pack
  • Logo Design Studio Pro Online: 29.99 for the first month, then $7.99 a month with access to unlimited logos, full vector graphics, unlimited storage 

Logo Design Studio is available as a download for Windows computers for a one-time fee. Users can also choose a subscription-based version of the software that can be used on a web browser on both Mac and Windows systems.

Best for Beginners : Designhill


Designhill

 Designhill

  • Cost: Starts at $20 per download
  • Free trial: No
  • Templates: Hundreds
Why We Chose It

Designhill is our pick as best for beginners because its unique AI-powered tool lets anyone create professional logos with no design skills needed.

Pros & Cons
Pros
  • Easy-to-use platform generates logos seamlessly

  • Inexpensive to download a low-resolution file

Cons
  • Users must sign up for a $65 account to get high-resolution logos and additional support

Overview

Getting started with Designhill is easy. Just enter the name of the business and the basic logo style and color palette. The software then offers hundreds of design options that can be previewed on business cards, T-shirts, signboards, and more. Designhill's templates, including fonts and color options, can be tweaked and edited to suit your business's needs.

Users can spend as much time as they want to create logos, and the process is free. Once they find a design they like, it costs just $20 to download a basic low-resolution file suitable for online use.

For $65, users get a high-resolution logo, vector graphic files with transparent backgrounds, phone support, black and white versions, font names and color codes, and full commercial and non-commercial use rights.

Best Price and Best for Collaborating Across Teams : Canva


Canva

 Canva

  • Cost: Pro ($12.99 a month) and Enterprise ($150 a month)
  • Free trial: Yes
  • Templates: Over 610,000
Why We Chose It

Canva allows users to design graphics via its web- and app-based platform. It made our list of the best logo design software programs for both price and collaborating across teams thanks to its easy-to-use, drag-and-drop tool that allows users to make social media graphics, presentations, posters, and more.

Pros & Cons
Pros
  • Easy-to-use, drag-and-drop templates

  • More than 610,000 free templates

  • Two subscription plans allow teams to seamlessly manage their graphic elements

Cons
  • Both subscription plans are limited to 5 users

Overview

Canva offers free easy-to-create professional logos or just $1 per premium element. There's also an affordable monthly subscription with additional features. Canva's free logo maker features a very visual and easy-to-use interface on both the website and the mobile app. Premium graphic elements cost $1 each. Users start by choosing a template from the thousands available. From there, they can personalize the colors, shapes, and symbols.

Canva plans offer a 30-day free trial and offer the following features: Pro comes with 610,000+ free templates; 100 Branding Kits; 100GB cloud storage; one-click design resize; 100 million+ premium stock images, photos, videos, and graphics; upload fonts and logos; custom templates. Enterprise offers all Pro Plan features, unlimited cloud storage, built-in workflows, template locking, and 24/7 enterprise-level support.

Users can rearrange elements, including fonts, icons, or imported graphics, or even change templates using a simple drag-and-drop editor. Canva's professionally designed templates give users a head start with color and font combinations that look good right out of the box. Users can also choose from millions of free and premium icons, illustrations, and images.

On the collaboration side, Canva's Brand Kit is included with the Pro Plan and helps teams consistently create products that stay on brand. Teams can keep color swatches with exact values at their fingertips, store and access logos for different uses, add font styles and notes and even upload the fonts themselves for any team member to use.

Canva Pro also lets teams organize projects, graphics, and files in shared folders with 100GB of cloud storage. Team members can also comment on any file and resize, animate, and publish logos with just one click. It's important to note that Canva might not be a great fit for large teams. Both of the subscription plans are limited to five users.

Canva Enterprise offers everything in the Canva Pro plan and also lets users control what different members can see and access, access to 24/7 Enterprise-level support, and lock templates. It also offers unlimited shared cloud storage and built-in workflows to help team members review and approve designs.

Best Features : Tailor Brands


Tailor Brands

 Tailor Brands

  • Cost: Plans start at $9.99 a month
  • Free trial: No
  • Templates: N/A
Why We Chose It

Tailor Brands is our choice as the best logo design software for features because its logo design platform integrates with print, social media, and website tools to create a unified brand.

Pros & Cons
Pros
  • Platform integrates print, social media, and website tools

  • Three subscription levels to choose from

  • Easy-to-use interface

Cons
  • If you need a high-resolution graphic, you'll need a subscription

Overview

Tailor Brands' logo maker works very similarly to Designhill's. Users simply enter their business name and design preferences, and the software offers several designs. Users can then change any element's font, color, and size to create the design they envisioned. The final logo can be downloaded as a high-quality vector file that can be used on a website or for business cards and merchandise.

Tailor Brands also offers a number of other branding services, including business cards, presentation decks, social media posts, and more. Once a logo is created, Tailor Brands' artificial intelligence (AI) ensures that any branding asset is built to include the logo and match the overall style and brand. Tailor Brands lets users download a low-resolution graphic for free and offers three subscription plans with the following features:

  • Basic: $9.99 a month and offers high-resolution logo, full ownership, social media logo sizes, logo resizing tool
  • Standard: $19.99/month and offers all the basic plan features, vector logo files, business cards, seasonal logo generator
  • Premium: $49.99 a month and offers all standard plan features, the ability to create an online store, and to accept online payments

Best Free Software : Hatchful


Hatchful

 Hatchful

  • Cost: Free
  • Free trial: N/A
  • Templates: Hundreds
Why We Chose It

We chose it as the best free software since it can deliver clean and professional logos and social media elements with no design skills required, all at no cost.

Pros & Cons
Pros
  • Free high-quality logos

  • AI-powered platform generates a logo based on your selections

Cons
  • Logo styles and industries are somewhat limited

Overview

Hatchful is a free logo design tool made by Shopify, one of the leading e-commerce platforms. It allows users to create a professional logo with hundreds of templates to choose from with just a few clicks. Creating a logo with Hatchful couldn't be easier.

Just enter the business type, creative style, business name, and where the logo will be used (website, social media, business cards, or merchandise.) The platform then uses AI to create hundreds of logo variations in the chosen style. Users can customize the colors, icons, or fonts of any design.

Unlike other free logo makers that charge to download a high-quality logo, Hatchful lets users download logo packages that contain images of different resolutions for websites, social media profiles, and other uses absolutely free. It's important to note that even though the logos generated by Hatchful are free, the styles and industries are somewhat limited.

Final Verdict

Adobe Illustrator is our pick for the best overall logo design software because you can create high-quality, professional logos that look great across a wide range of implementations.

Compare the Best Logo Design Software Programs

 Company  Price Free Trial Templates
Adobe Illustrator Best Overall $20.99 per month and up Yes Over 20,000 font types
Logo Design Studio Pro Best Overall Runner-Up One-time fee starts at $69.99  No Over 2,000
Designhill Best for Beginners $20 per download  No Hundreds
Canva Best Price and Best for Collaborating Across Teams Pro ($12.99 monthly) and Enterprise ($150 monthly) Yes Over 610,000
Tailor Brands Best Features $9.99 per month and up  No N/A
Hatchful
Best Free Software
Free N/A Hundreds

Frequently Asked Questions

  • How Does Logo Design Software Work?

    There are two types of logo design software. The first is vector-based drawing software that's best suited for skilled designers that allow someone with artistic abilities to create a logo from scratch using customizable shapes, fonts, colors, and effects. The second type of logo design software provides professionally designed templates that incorporate balanced design elements, font pairings, and color palettes to get users started.

  • Who Needs Logo Design Software?

    Startup businesses may benefit the most from logo design software since it can help them get off on the right foot with a solid brand identity at relatively little cost. In addition, businesses looking to rebrand or develop a more professional look can also benefit from this software.

  • How Much Does Logo Design Software Cost?

    Most logo design software has moved from single-cost downloadable to software packages and finally to online tools with subscription-based pricing. Of the software we reviewed, only one offered a download option with pricing ranging between $70 to $150. Subscription-based logo designers may range between $10 to $150 per month.

Methodology

To build this list, we looked at over a dozen logo design software programs. We focused primarily on platforms for users with little to no artistic skill but also made sure to include some basic vector-drawing platforms suited for talented designers. Both ease of use and quality were important considerations in our review. 

There are many logo creators that offer limited input and design options and create logos that look outdated and amateurish. We also focused on software that walked users through the logo creation process with questions to produce a variety of options based on pre-made, editable templates.

Finally, we focused on logo design software that was affordable to remove a barrier that might be stopping business owners from taking their branding to the next level. We included some more costly options that went beyond simple logo design and let users easily bring their branding into other collateral, including websites, merchandise, social media, and more.

Image shows a woman working online and creating a logo for "Nona's Clothing Boutique." On the left hand side are floating icons for brands "Paco's Tacos", "Book Connection", and "Total Tech"."

The Balance / Evan Polenghi

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