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Best Real Estate Lead Generation Companies

Market Leader is our top pick for best real estate lead generation companies

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Lead generation software helps real estate agents find clients and close deals. Agents can advertise in local areas and provide leads for both buyers and sellers in those target areas who are looking for certain types of properties.

We reviewed more than a dozen different lead generation services, taking into consideration features, pricing, customer reviews, and more before choosing the best. We looked for companies that produce top-quality leads from social media, multiple listing service (MLS), brokerage websites, and listing sites. Here are the best real estate lead generation companies to help you grow your business.

The Best Real Estate Lead Generation Companies of 2022

Best Real Estate Lead Generation Companies
Best Real Estate Lead Generation Companies

Best Overall : Market Leader


Market Leader

Market Leader

Why We Chose It

Market Leader tops our list of real estate lead generation companies because it offers robust features, buyer and seller leads from multiple sources, and easy setup.

Market Leader offers a guaranteed number of exclusive leads each month, and it never sells the same lead twice, so you won’t be competing with another agent for the lead. It sells leads from its site Housevalues.com, which attracts prospective sellers when they’re trying to value their homes. A second source is Leads Direct, which is a pay-per-click advertising campaign targeted at consumers who are looking for home listings. 

To get started, create a profile, customize your alerts, and add and organize your contacts. The company’s pricing varies based on how many leads you sign up for. You'll pay a set cost per lead and a monthly fee for other services such as CRM.

The company also introduced its Market Leader Professional, which includes a fully integrated lead capture website, CRM, and marketing center to seamlessly engage and manage leads. With this service, you can capture powerful insights in the CRM when visitors register on your website and leverage automated marketing to send relevant listings.

Overall, Market Leader has positive reviews. Some agents applaud the platform's exclusive leads and report that the service is easy to use and helped them grow their business. But some common complaints about the company include unreliable leads and less-than-helpful customer service.

Pros & Cons
Pros
  • Offers plans for agents as well as brokerages

  • Guaranteed number of monthly leads that are not shared with other agents

  • Provides both buyer and seller leads

Cons
  • Third-party reviews indicate problems with cancellations and refunds

  • Leads might be unreliable

Runner-Up, Best Overall : BoldLeads


BoldLeads

BoldLeads

Why We Chose It

BoldLeads provides exclusive leads to real estate agents with features for buyer and seller leads, which is why we named it our runner-up. Customers will also get comprehensive support and training, so you can get to know the system and get up and running quickly.

BoldLeads places ad campaigns on platforms such as Google and Facebook and draws customers who click on the ads to customized real estate websites where they provide their contact information. This is sent to local agents. You can contact and organize your new leads from the built-in CRM. 

BoldLeads offers customer support, training, and coaching, as well as videos to help you learn how to accept and manage leads and become familiar with the platform. The company offers three different tiers of service: Lite, Professional, and Advanced.

Although some reviews on the company's website indicate customers are satisfied with the platform, some third-party reviews complain about low-quality leads and problems cancelling their plans.

Pros & Cons
Pros
  • Comprehensive customer support

  • Built-in CRM to help agents manage leads

  • Three tiers of service available

Cons
  • Some leads may be low-quality

  • Customer reviews indicate problems with cancelling their plans

Best for Automation : Zurple


Zurple

Zurple

Why We Chose It

Zurple is our choice for best automation because it offers leads as well as integrated CRM and other automated tools that make contacting and maintaining leads easier and more efficient. Zurple’s automated responses are personalized and data-driven and intelligently engage with clients on your behalf. 

Zurple captures leads and converts them into conversations and then into clients. It optimizes your marketing budget by only targeting your specific area including specific sub-areas within zip codes. You can use Zurple’s targeted ads and combine them with your leads from places like Zillow. You can also personalize emails from your email address to contact leads about houses they've already been eyeing. 

Zurple is easy to set up and offers all the tools you need, including creating and customizing your ads and website, as well as a CRM to manage your leads. It has a blog and success center resources to help you get started.

Customers have mostly positive things to say about the company, especially that leads are converted into clients. However, some users had poor experiences with customer service, including problems cancelling their plans and being charged after sending cancellation emails. Some third-party reviews indicate problems with customer service responding to requests for assistance.

Pros & Cons
Pros
  • Personalized automated lead responses

  • Targeted ads can be combined with agents' own leads

  • End-to-end software captures and converts leads

Cons
  • Reviews indicate problems with cancellations

  • Some customers complain about poor customer service responsiveness

Best for Finding Buyers : Zillow Premier Agent


Zillow Premier Agent

Zillow Premier Agent

Why We Chose It

Zillow Premier Agent is our pick for best real estate lead generation company for finding buyers because it offers leads generated directly by Zillow, most of which are buyer leads. It’s the most well-known real estate lead generation company on our list. 

Zillow is one of the first sites many potential homebuyers use, so it makes sense that real estate agents would purchase leads here. Agents pay Zillow Premier Agent to be featured on certain pages, including placement on listings and personalized websites. When customers are browsing for homes, they see the agent’s information and contact them, a bit different from how other lead generation companies work.

You can start with Zillow Premier Agent by connecting with a member of the support team who will go over your marketing budget and desired area and help you navigate the site. Pricing for Zillow Premier Agent varies depending on the area, average home price, and competing agents in that area. There's no monthly minimum or signup fee. 

And even though Zillow Premier Agent is different from other lead-gen companies on our list, some third-party reviews praise the quality of the leads found through Zillow Premier Agent while others suggest the leads are of low quality.

Pros & Cons
Pros
  • Leads generated by potential home buyers on Zillow

  • Prospective buyers can access agents' contact information on Zillow listings

Cons
  • Lead quality may be disappointing

  • Some leads may already be working with agents

Best for Getting Listings : Offrs


Offrs

Offrs

Why We Chose It

Offrs is our best choice for seller leads because it has online home evaluation tools and predictions for potential home sellers to become leads as well as a built-in CRM to keep track of those leads.

New Offrs clients schedule a 30-minute session with a specialist to learn more about the company, its pricing, and how to set up a lead generation system and apps. It also offers custom options for brokerages with agent rollout and apps for every agent.

It has mixed reviews with some customers reporting they received quality seller leads they closed and noting that the software is easy to use. However, others didn’t receive any leads or any that were qualified or even looking to sell their home.

Pros & Cons
Pros
  • Predicts which home sellers are likely to become leads

  • Built-in CRM to track leads

  • For sale by owner leads

Cons
  • Some clients complain of low-quality leads

Best for Social Media : Zoho CRM


Zoho CRM

Zoho CRM

Why We Chose It

Zoho is our top lead generation company for social media because it can be used to capture Facebook or Twitter leads, as well as leads from websites and emails.

It offers a free trial and features opportunity tracking over an entire sales cycle. It can also track the competition and features an app, live support and training, webinars, prospecting tools, and lead tracking. The software can also help you manage your leads. Customers can take advantage of different support plans in which they contact support to help get set up and access webinars and online training.

Zoho has plans from $14 per user month to $52 per user per month when billed annually, depending on the plan. Rates are higher If you pay monthly. A free trial is available, and custom plans may be available as well.

And while these features are impressive, some customers complain about being overcharged and poor customer service while others like its marketing tools and integration with compatible products.

Pros & Cons
Pros
  • Can capture Facebook and Twitter leads

  • Free trial available

  • Priced between $14 and $52 per month when billed annually

Cons
  • Poor customer service

  • Customers complain about being overcharged

Best Price : REDX


Why We Chose It

REDX is our best-priced option because of its a la carte pricing with no setup fees. Its monthly prices are reasonable, and you can combine leads for a more robust prospecting campaign. 

REDX's leads are specific to the real estate industry. It uses aggregate data from public records to source leads. Every lead they provide includes contact information.

REDX focuses primarily on seller leads, including pre-foreclosures, expired listings, for sale by owners, for rent by owners (FRBO), hard-to-find contact information for homeowners, and its Power Dialer feature, which helps you contact more sellers quickly. It offers online training, tutorials, and unlimited customer support. 

Agents can start using REDX right away by contacting customer support and watching tutorial videos for additional help. Pricing varies depending on the lead source. For example, for sale by owner (FSBO) and pre-foreclosure leads are $39.99 per month, GeoLeads are $59.99 per month, expired leads are $59.99 per month, and FRBOs are $79.99 per month. The Power Dialer has a few pricing options but costs $99.99 per month with a single line.

Few customer reviews exist, but most of the ones we found are positive and highlight that the expired leads are current and updated. Even so, some complaints center around poor customer service.

Pros & Cons
Pros
  • A la carte pricing with no setup fees

  • Leads include pre-foreclosures, expired listings, for sale by owners, for rent by owners, and hard-to-find lead contact information

  • Leads are current and frequently updated

Cons
  • Some reviews suggest problems with customer service

Final Verdict

Real estate agents rely on leads to close their deals. But not every real estate lead generation company offers the right tools for that job.

After reviewing companies based on the types of leads provided, the sources of leads, cost, and customer service criteria, we chose Market Leader as our best overall pick. But if Market Leader doesn't offer what you or your firm needs, you can also find quality choices in BoldLeads, Zurple, Zillow Premier Agent, Offrs, Zoho, and REDX.

Frequently Asked Questions

What Are Real Estate Lead Generation Companies?

A real estate lead generation company is a platform that helps agents attract prospective clients (either buyers or sellers), known as leads, to a certain agency or broker. A lead generation company will run ads and market to prospective clients when they visit sites such as Google, Zillow, or Facebook and look for houses. The company will sell you that person’s contact information if you purchased leads in the area they’re looking in. However, these companies don’t guarantee these closing on leads will close or even responses to calls.

How Does Real Estate Lead Generation Work?

Real estate lead generation is a marketing and advertising process which stimulates interest in either a house for sale or a realtor to work with. This interest is turned into a sales pipeline with the goal of turning the lead into a client who closes a deal by either buying or selling a house through an agent.

Agents and brokers generate leads in different ways, including via social media, referrals, their own network, open houses, and from lead generation companies. Leads are what keep a real estate brokerage in business. A closed lead provides a commission to the agent and a check to the brokerage.

How Much Do Real Estate Leads Cost?

Real estate lead generation companies offer different prices depending on the location and number of leads selected. Some have onboarding fees of a couple of hundred dollars and others have no upfront fees but charge monthly fees of hundreds of dollars or more, plus per lead costs which can range from a few dollars all the way up to thousands of dollars. Typically, leads in popular housing markets are more expensive because the company knows listing prices are high and commissions from successful sales will also be higher. 

Usually, you pay for monthly leads and can decide on a set budget or change it up depending on how business is going. 

Is Buying Real Estate Leads Worth the Cost?

Most real estate agents know they need to have an online presence to keep up with today’s buyers and sellers. Buying online leads is worth it if you don’t already have a big network or referrals but want to grow your business. You have to decide what your monthly marketing budget is and how to best allocate the funds to decide if it’s worth it to buy leads. Investing in lead generation is only worthwhile if you’re going to be consistent and follow up on every lead.

How We Chose the Best Real Estate Lead Generation Companies 

As part of this review, we looked at over a dozen real estate lead generation companies before deciding on our top picks. We evaluated each company based on the number and types of leads they offer and lead quality, as well as features, pricing, customer reviews, and more before deciding on our list of the best lead-gen companies available.

Best Real Estate Lead Generation Companies

Blake Calahan / Getty Images

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