Best SEO Courses

We like Semrush Academy because it offers many free courses on various SEO topics and is run by one of the top names in the SEO industry.

If you work in SEO, you likely use Semrush or a competitor to track search positions for the keywords that matter most to your websites. You can learn how Semrush works and a whole lot more in the free Semrush Academy.

There are over 20 total marketing courses in the academy and a big portion of them are on SEO. For example, Content Marketing and SEO Fundamentals with Eric Enge is made up of eight lessons. Some courses are longer and shorter and cover various SEO skills with different instructors.

While Semrush Academy is somewhat promotional of the paid Semrush platform, you can take the courses for free after signing up for an account. You never have any obligation to buy anything from Semrush.

We like the Beginner’s Guide to SEO from Moz because it is a free, easy-to-follow course that teaches you SEO basics and comes from one of the most recognized brands in SEO.

Moz is a well-known name in the SEO industry thanks to its SEO rank tracking platform and a plethora of search engine optimization resources, including a blog, videos, and other educational content.

The Beginner’s Guide to SEO is a free course from Moz that stands out as a good choice for SEO newbies. The course is made up of text and images that can quickly get you up to speed on basic SEO strategies and terminology. You won’t be an expert after finishing, but you’ll know enough to have an informed conversation about generating search traffic to your website.

Moz’s course is easy to understand and you may be able to complete the entire thing in just one or two sittings. If you like what you learned, there’s plenty of additional free SEO content to build your skills in the resources section of the Moz site, all of which are linked to from the course.

We picked The Blueprint Training because it gives you in-depth knowledge on building your own SEO agency or content marketing business.

For those who are willing to make a major financial investment, The Blueprint Training is an SEO course that gives you the skills to do SEO for yourself and for others as a business. Whether you want to impress your employer, take on new clients, or start an SEO agency of your own, this course could be a good choice.

The Blueprint Training’s main SEO course called SEO Sprints costs $9,999. It has 13 modules and a traffic project tool included. The course teaches both SEO skills and SEO agency business building. Templates and tools are frequently included in modules. The course also is very strong at developing analysis skills. There is also the Blueprint Platinum plan that costs $19,999, which a 12-week program designed for agencies, consultants, and freelancers looking to scale beyond $1 million.

We chose the SEO Training Course from HubSpot Academy because it’s a free course based on actual experiences building a blog that ranks #1 on Google.

The SEO Training Course on HubSpot Academy is a good choice for digital marketers looking for a quick and concise course on SEO. This course is made up of eight videos that total 38 minutes. Digital marketers will find value learning tactics for link building and creating top-ranked blog posts and pages, both of which are important to any content marketing strategy.

HubSpot’s course does a very good job, considering it’s less than one hour long. That may not be enough for some professional marketers, but it’s a good primer for those new to SEO for business. If you already use HubSpot or have an account on HubSpot Academy, it’s easy to sign up and take other free courses that cover many related topics.

Within the search engine optimization category, HubSpot Academy features more than 20 courses, many of which take under an hour to complete. This can help you cherry-pick specific SEO skills to learn without a massive time commitment. Once you’ve finished this course, you’ll have a good grasp on creating an SEO strategy, building backlinks, and creating top-ranking content.

We like this course from Google Developers because it teaches SEO basics to those who are familiar with development and coding.

Most SEO courses are focused on helping you reach the top ranking on Google. Who better to teach you about Google’s systems than Google itself? The Search Engine Optimization Starter Guide isn’t a traditional video course, but it contains a ton of useful information and insights geared toward developers.

You can read the entire guide for free and get an inside look at how Google wants websites and data structured to show up best in search. This is particularly helpful when trying to trigger Google snippets and info boxes that contain rich details about your website or page.

The course content is dense, but if you can make it through the entire guide, you’ll have a plethora of SEO knowledge that is easily translated into well-performing website code.

We like this course because it is free, filled with useful details for blogs and other websites, and comes from the developer of one of the most popular SEO tools on the web.

If you use WordPress to run your blog or website, you likely know the Yoast SEO plugin, one of the platform’s most popular SEO plugins. That makes Yoast a good place to learn about SEO for blogs and other WordPress sites.

Yoast SEO Academy is free to access most course materials. If you upgrade to the $99 per year Yoast Premium subscription, you get access to all courses and premium features of the Yoast SEO plugin. The course is appropriate for beginner to advanced students looking to improve their SEO skills, notably for blogging and WordPress.

The course includes templates and references to the Yoast SEO plugin. You don’t have to use Yoast SEO to put the knowledge to good use, but it’s definitely optimized around its own SEO products, something common for providers of free courses. Once you’re signed up with an account, you’ll have access to everything you need to get search traffic to a blog.