Buyer’s Remorse? Maybe, for Post-Super Bowl Bitcoin

Number of the Day: The most relevant or interesting figure in personal finance


That’s how much a $10,000 investment in Bitcoin was worth on Tuesday if you bought the most popular cryptocurrency when a barrage of Super Bowl advertisements urged viewers to invest in digital financial assets. 

The flagship cryptocurrency has lost more than a quarter of its value since Feb. 13, the day cryptocurrency exchange told millions of Super Bowl viewers that “Fortune Favors the Brave” in an ad featuring LeBron James. 

In fact, one Bitcoin is worth less than half its all-time high of almost $69,000, reached in November 2021, and it slipped below $30,000 at one point on Tuesday before bouncing back up a bit. Ethereum, the second-most popular digital coin, has declined 17.5% since the Super Bowl. Many other digital coin prices have plunged too, falling prey to a general collapse in tech investment and a rise in the value of the dollar, as well as increased investor aversion to risky assets, economists said.

Bitcoin’s lost value highlights a downside of a sector sometimes promoted as the future of finance for retail investors. While government officials and other skeptics contend cryptocurrencies are far too volatile to be treated like traditional assets, crypto trading exchanges are attempting to reel in TV viewers with Bitcoin giveaways and ads comparing cryptocurrency to important inventions like the wheel. U.S. financial regulators cautioned about the risk of loss, fraud, and theft in March, but then Fidelity announced plans to allow customers to include Bitcoin in their retirement accounts

That’s not to say more conventional investments are without risk. The S&P 500 Index has also fallen significantly in recent months. But its drop is small by comparison with Bitcoin. If you invested $10,000 in an index-based fund right after Super Bowl Sunday (cryptocurrencies trade 24/7, unlike stocks), it would have been worth 9.4% less, or $9,060, on Tuesday. 

Have a question, comment, or story to share? You can reach Diccon at

Want to read more content like this? Sign up for The Balance’s newsletter for daily insights, analysis, and financial tips, all delivered straight to your inbox every morning!

Was this page helpful?
The Balance uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.
  1. Google. "Market Summary - Bitcoin."

Related Articles