Cassidy Horton Personal Finance Copywriter

Cassidy Horton

Expertise: Banking, budgeting, loans
Title: Financial writer
Education: Georgia Southern University
Location: Seattle, Washington


  • Researched and written hundreds of articles on banking, budgeting, and more
  • Has been quoted by MSN, LegalZoom, and Consolidated Credit as a financial expert
  • Published on sites like Money Under 30, Clever Girl Finance,, and more


Cassidy Horton has researched and written hundreds of articles on banking, budgeting, loans, and more. She has been published on well-known personal finance sites including Clever Girl Finance,, Money Under 30, and more. Cassidy has been quoted as a financial expert by MSN, LegalZoom, and Consolidated Credit. She is a bonafide money nerd and has been a personal finance writer for The Balance since 2021.

Cassidy first became interested in the personal finance industry after paying off $18,000 in debt within 10 months of graduating college. She later went on to triple her salary in two years by ditching her 8-to-5 job to write for a living.

Today, Cassidy runs her own copywriting agency, as well as a personal finance blog for first-generation wealth builders at


Cassidy earned her MBA from Georgia Southern University. She also has a bachelor's in public relations from the same university.

About The Balance

The Balance, a Dotdash Meredith brand, makes money easy to understand. We give people tools they need to not only make smart financial decisions but also prepare for the experiences they will have along the way. Our team of expert writers and editors have extensive qualifications in the topics they cover, and many of them have MBAs, PhDs, CFPs, and other advanced degrees and professional certifications. We require our writers to use primary sources in their articles, which are also approved by our Financial Review Board and fact-checked. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.