US & World Economies US Economy GDP Growth & Recessions Consumer Spending and Its Impact on the Economy What You Buy Every Day Drives U.S. Economic Growth By Kimberly Amadeo Kimberly Amadeo Kimberly Amadeo is an expert on U.S. and world economies and investing, with over 20 years of experience in economic analysis and business strategy. She is the President of the economic website World Money Watch. As a writer for The Balance, Kimberly provides insight on the state of the present-day economy, as well as past events that have had a lasting impact. learn about our editorial policies Updated on December 30, 2021 Reviewed by Erika Rasure Reviewed by Erika Rasure Erika Rasure, is the Founder of Crypto Goddess, the first learning community curated for women to learn how to invest their money—and themselves—in crypto, blockchain, and the future of finance and digital assets. She is a financial therapist and is globally-recognized as a leading personal finance and cryptocurrency subject matter expert and educator. learn about our financial review board In This Article View All In This Article Five Determinants of Consumer Spending How Affects You How Consumer Spending Is Measured The Bottom Line Frequently Asked Questions (FAQs) Photo: The Balance / Julie Bang Consumer spending is what households spend to fulfill everyday needs. This private consumption includes both goods and services. Every one of us is a consumer. The things we buy every day create the demand that keeps companies profitable and hiring new workers. Almost two-thirds of consumer spending is on services, like real estate and health care. Other services include financial services, such as banking, investments, and insurance. Cable and internet services also count, as do services from non-profits. The remaining one-third of our personal consumption expenditure is on goods. These include so-called durable goods, such as washing machines, automobiles, and furniture. More frequently, we buy non-durable goods, such as gasoline, groceries, and clothing. Five Determinants of Consumer Spending There are five determinants of consumer spending. These are the things that affect how much you spend. Changes in any of these components will affect consumer spending. The most important determinant is disposable income. That's the average income minus taxes. Without it, no one would have the funds to buy the things they need. That makes disposable income one of the most important determinants of demand. As income increases so does demand. If manufacturers ramp up to meet demand, they create jobs. Workers' wages rise, creating more spending. It's a virtuous cycle leading to ongoing economic expansion. If demand increases but manufacturers don't increase supply, then they will raise prices. That creates inflation. The second component is income per capita. It tells you how much each person has to spend. Income measurements might rise just because the population increases. Income per person reveals whether each person's standard of living is also improving. Income inequality is the third determinant of spending. Some people's income may rise at a faster pace than others. The economy benefits when most of the gain goes toward low-income families. They must spend a more significant share of each dollar on necessities until they reach a living wage. The economy doesn't benefit as much when increases go toward high-income earners. They are more likely to save or invest additions to income instead of spending. The fourth factor is the level of household debt. That includes credit card debt, auto loans, and school loans. Current consumer debt statistics show that household debt has reached new record levels. Surprisingly, high health care costs are one of the biggest causes of overwhelming debt. The fifth determinant is consumer expectations. If people are confident, they are more likely to spend now. The Consumer Confidence Index measures how confident people are about the future. It includes their expectations of inflation. If consumers expect inflation to be high, they will buy more now to avoid future price increases. That's why the Federal Reserve targets a 2% inflation rate. How It Affects You Consumer spending is the single most important driving force of the U.S. economy. Keynesian economic theory says that the government should stimulate spending to end a recession. On the other hand, supply-side economists believe the government should cut business taxes to create jobs. But companies won't boost production without demand no matter how low taxes are. If you doubt this, think about what would happen if everyone stopped spending. Businesses would eventually go bankrupt and lay off workers. The government would then have no one to tax. The economy would have to rely on exports, assuming other countries kept up their consumer spending. Borrowing would keep the government and factories open. These additional components of the gross domestic product aren't as critical as consumer spending. Note Even a small downturn in consumer spending damages the economy. As it drops off, economic growth slows. Prices drop, creating deflation. If slow consumer spending continues, the economy contracts. Too much of a good thing can also be damaging. When consumer demand exceeds manufacturers' ability to provide the goods and services, prices increase. If this goes on, it creates inflation. If consumers expect ever-increasing prices, they will spend more now. That further increases demand, forcing businesses to raise prices. It becomes a self-fulfilling prophecy that 's hard to stop. That's why the primary mandate of the nation's central bank, the Federal Reserve, is to ward off inflation. How Consumer Spending Is Measured Consumer spending is measured in many different ways. The most comprehensive is the monthly Personal Consumption Expenditures (PCE) report. The Consumer Expenditure Survey is released in August each year by the Bureau of Labor Statistics. It is similar to the PCE but has a little more detail about types of households. That's because the BLS analyzes data from the U.S. Census. The BLS releases the most current report in September each year. Retail sales is another component of consumer spending. You can check how healthy it is with the most recent retail sales statistics. The Bottom Line Consumer spending drives a significantly large part of U.S. GDP. This makes it one of the biggest determinants of economic health. Data on what consumers buy, don’t buy, or wish to spend their money on can tell you a lot where the economy may be heading. Watching the trend on consumer spending can serve as an invaluable tool for managing your investments. Frequently Asked Questions (FAQs) What is the most important determinant of consumer spending? The most important determinant of consumer spending is disposable income. If people do not have enough money, they cannot spend it. Low-income consumers spend a greater portion of their disposable income. This means an increase in their income drives more economic activity than an increase in income for wealthy consumers. What is not an example of consumer spending? Paying taxes is not consumer spending, because nothing is being purchased. What governments do with that tax money, though, can increase consumer spending and drive the economy, for example by creating constructions jobs or providing unemployment benefits so taxpayers can still buy necessities. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit Sources The Balance uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy. National Transfer Accounts. “Private Consumption,” Bureau of Economic Analysis. "Consumer Spending," Federal Reserve Bank of St. Louis (FRED). "Table 2.8.5. Personal Consumption Expenditures by Major Type of Product, Billions of Dollars," Bureau of Economic Analysis. "Concepts and Methods of the U.S. National Income and Product Accounts Chapter 5: Personal Consumption Expenditures," Bureau of Economic Analysis. “Personal Income and Outlays, November 2019,” Bureau of Economic Analysis. "Disposable Personal Income," U.S. Department of Labor. "Inflation and Consumer Spending," Bureau of Economic Analysis (BEA)."Income & Saving," United States Census Bureau. "Income Inequality," Economic Policy Institute. "The New Gilded Age: Income Inequality in the U.S. by State, Metropolitan Area, and County," Board of Governors for the Federal Reserve System. "Consumer Credit - G.19," Consumer Financial Protection Bureau. "Here's How Medical Debt Hurts Your Credit Score," The Conference Board. "Consumer Confidence Index," Board of Governors of the Federal Reserve System. "Why Does the Federal Reserve Aim for 2 Percent Inflation Over Time?" International Money Fund. "What Is Keynesian Economics?" Bureau of Economic Analysis. "Prices & Inflation," Board of Governors of the Federal Reserve System. "What is Inflation and How Does the Federal Reserve Evaluate Changes in the Rate of Inflation?" Bureau of Economic Analysis. "Personal Consumption Expenditures by State," Bureau of Labor Statistics (BLS). "Consumer Expenditure Survey," United States Census Bureau. "Monthly Retail Trade,"