Darrell Zahorsky

Expertise: Digital Marketing, SEO
Title: SEO Manager, Critical Mass
Education: University of Guelph
Location: Toronto, Canada


  • Former search engine optimization (SEO) manager for Blackberry
  • Created more than 50 product-launch campaigns during a five-year period working for Covario
  • Worked on campaigns for brands including Subway, Diageo, and ADP while at iProspect


Darrell Zahorsky wrote for The Balance for seven years, covering small business. He has more than 16 years of experience in marketing and search engine optimization (SEO).

Zahorsky is currently an SEO manager for the marketing agency Critical Mass in Canada. Previously he was an SEO consultant for Lead Horse Media, an SEO manager for Blackberry, an SEO director for Covario, and digital business strategist for iProspect.

He began his career working for FitnessLand, founded by entrepreneur Harv Eker, author of the bestseller, "Secrets of the Millionaire Mind."


Zahorsky earned a Bachelor of Science in human kinetics from the University of Guelph.

About The Balance

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