Darrell Zahorsky Title: SEO Manager, Critical Mass Education: University of Guelph Location: Toronto, Canada Expertise: Digital Marketing, SEO Former search engine optimization (SEO) manager for BlackberryCreated more than 50 product-launch campaigns during a five-year period working for CovarioWorked on campaigns for brands including Subway, Diageo, and ADP while at iProspect Experience Darrell Zahorsky wrote for The Balance for seven years, covering small business. He has more than 16 years of experience in marketing and search engine optimization (SEO).Zahorsky is currently an SEO manager for the marketing agency Critical Mass in Canada. Previously he was an SEO consultant for Lead Horse Media, an SEO manager for Blackberry, an SEO director for Covario, and digital business strategist for iProspect.He began his career working for FitnessLand, founded by entrepreneur Harv Eker, author of the bestseller, "Secrets of the Millionaire Mind." Education Zahorsky earned a Bachelor of Science in human kinetics from the University of Guelph. About The Balance The Balance, a Dotdash Meredith brand, makes money easy to understand. We give people tools they need to not only make smart financial decisions but also prepare for the experiences they will have along the way. Our team of expert writers and editors have extensive qualifications in the topics they cover, and many of them have MBAs, PhDs, CFPs, and other advanced degrees and professional certifications. We require our writers to use primary sources in their articles, which are also approved by our Financial Review Board and fact-checked. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.