Emily Polner Title: Writer, Content Creator, Social Media and SEO Expert Education: University of Chicago Location: New York City Expertise: Small Business Loans, Marketing, Software, Starting a Business, Freelancing and Consulting, Career Planning, Job Searching, Networking, Professional Development Articles have appeared on sites such as ShopKeep and OctolyDegree in Sociology and a minor in Russian and East European Studies from the University of ChicagoLeft the B2C world to work with small business publications, retail SaaS companies, and career coaches Experience Formerly a retail and e-commerce expert for Rebecca Minkoff, Emily now uses her expertise in small business marketing, technology, and entrepreneurship to create compelling content for small businesses, freelancers, and consultants.Emily has been featured by leading brands including Fit Small Business, ShopKeep, Octoly, and Carla Isabel Career Coaching. Her writing has helped thousands of small business owners and job seekers better understand complex topics, like loans and software, and achieve major milestones, like landing a dream job.Emily is a frequently-quoted expert on starting and marketing small businesses and changing career paths.Other work:How COVID-19 is Impacting Retail and Online Sales, ShopKeep 15 of the Best Resources for Women-Owned Businesses, ShopKeepHow to Prepare Your Retail Store for the Valentine’s Day Rush, ShopKeep Education She graduated with a Bachelor of Arts in Sociology with a focus on social media, communication, and sociolinguistics, as well as with a minor in Russian and East European Studies from the University of Chicago. About The Balance The Balance, a Dotdash Meredith brand, makes money easy to understand. We give people tools they need to not only make smart financial decisions but also prepare for the experiences they will have along the way. Our team of expert writers and editors have extensive qualifications in the topics they cover, and many of them have MBAs, PhDs, CFPs, and other advanced degrees and professional certifications. We require our writers to use primary sources in their articles, which are also approved by our Financial Review Board and fact-checked. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.