How to Find the Right Business Startup for You

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Do you want to be an entrepreneur and work for yourself? You're not alone. Finding the right startup business is one of the most popular small business subjects today. Everyone wants in on what’s hot. Riding the wave of a hot market is much easier than spending all your time and resources educating a market without a real need. So finding a hot business opportunity is the first step. But once you find that hot idea, you will need to evaluate whether the business makes sense not only in the market but also for you. Keep these five factors in mind when determining the right business startup for you.

Know Your Strengths

Using your strengths can help you excel in any business, but the reverse is also true. While your business will most certainly push you to grow, if the business requires you to go way outside of your comfort zone, you might be fighting an uphill battle. Consider your greatest strengths and find something that more closely mirrors your skills. 

Match Your Passion With a Consumer Need

There is a common saying “do what you love and the money will follow.” However, passion is only part of the equation. In reality, do what you love and the money may or may not follow. If your passion is refrigerators and the world is in an ice age, your market has no need. It’s vital to put your passions and motivations aside and look at the hard realities of the market, what people want, and what they are buying now.

Choose the Right Market 

A hot business startup in one market can transfer to other markets. When I began my small business journey over 18 years ago, I worked for FitnessLand, founded by Harv T. Ecker, author of the bestselling book Secrets of the Millionaire Mind. Ecker was visiting Los Angeles one day and noticed the emergence of exercise equipment stores. He brought the concept home and five years later sold the business to Heinz to pocket more than a million dollars.

Know Your Financial Limitations

No matter how hot a business opportunity may be, if it exceeds your startup and seed money, it’s not a great business for you. Carefully determine the complete cost of starting your business and how long it may be before you start turning a profit. You can try to raise money but the odds of getting venture capital are very low. Start a business within reach of your financial abilities.

Think Long-Term 

A hot business opportunity should be based on a long-term trend, not a short-lived fad. Look at the business overall. Is the industry growing consistently year after year? Can you get in at an early stage or is the market already saturated with competitors? The challenge is to look beyond the hype of companies and media and see the trends from the fads.

Starting a business is no easy endeavor, but the time, effort, and challenges can be worth it if you succeed. To give yourself the best chance to be successful, take your time to carefully find the right business for you.

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