Investing Investing for Beginners By Joshua Kennon Joshua Kennon Twitter Website Joshua Kennon is an expert on investing, assets and markets, and retirement planning. He is the managing director and co-founder of Kennon-Green & Co., an asset management firm. learn about our editorial policies Updated on February 14, 2022 Reviewed by Anthony Battle Reviewed by Anthony Battle Anthony Battle is a CERTIFIED FINANCIAL PLANNER™ professional. He earned the Chartered Financial Consultant® designation for advanced financial planning, the Chartered Life Underwriter® designation for advanced insurance specialization, the Accredited Financial Counselor® for Financial Counseling and both the Retirement Income Certified Professional®, and Certified Retirement Counselor designations for advance retirement planning. learn about our financial review board Fact checked by Ariana Chávez Fact checked by Ariana Chávez Ariana Chávez has over a decade of professional experience in research, editing, and writing. She has spent time working in academia and digital publishing, specifically with content related to U.S. socioeconomic history and personal finance among other topics. She leverages this background as a fact checker for The Balance to ensure that facts cited in articles are accurate and appropriately sourced. learn about our editorial policies Share Tweet Pin Email In This Article View All In This Article What Are Productive Assets? Investing in Stocks Investing in Bonds Investing in Real Estate Type of Ownership Place of Ownership Frequently Asked Questions (FAQs) Photo: mapodile/Getty Images It's easy to get intimidated when you first decide to start investing, but learning how to make investments as a beginner isn't nearly as hard as it might seem at first. Note At its core, investing is about laying out money today with the expectation of getting more money back in the future. What Are Productive Assets? Most of the time, it's best to invest in productive assets, which generate money from some sort of activity. For instance, if you acquire a painting, you haven't bought a productive asset. Forty years from now, you'll still own only the painting, which may or may not be worth more money. On the other hand, if you buy an apartment building, in 40 years you'll not only have the building, whose value may have gone up; you'll also have gotten 40 years of rental income from it. Each type of productive asset has its own pros and cons, unique quirks, tax rules, and other relevant details. Here's a look at three of the most common productive assets you can invest in: stocks, bonds, and real estate. Investing in Stocks When people talk about investing in stocks, they most often mean common stocks of publicly traded companies, but they could also be buying partial ownership of a private company, which can also issue shares to its owners, just not ones that trade hands on an exchange. Investing in Privately Held Businesses: When you have equity (an ownership stake) in a business, you are entitled to a share of the profits that result from the company's operating activity. Investing in a business that is being started from scratch can be risky, but if you manage to back the right person or people with the right idea, you can be rewarded by making large gains on your investment. Investing in Publicly Traded Businesses: Private businesses sometimes sell part of themselves to outside investors, in a process known as an "initial public offering," or "IPO." Once a business has gone public, and its shares are listed on an exchange, anyone can buy the stock and become a partial owner. Note As an asset class, stocks have often offered the best returns for investors over the longer term. The types of stocks you buy may differ based on the kind of person you are. For instance, if you are the type of person who craves stability, you might want to invest in blue-chip stocks that have a long track record of steady earnings and dividend payments to shareholders. These shares might be the best examples of productive assets among all kinds of stocks. If you are someone who is OK with risk (and maybe even excited by it) if it offers the possibility of greater rewards, you might lean toward growth stocks. These tend to have volatile stock prices with bigger gains in bull (upward-trending) markets and greater drops in bear (downward-trending) markets. On the other hand, if you are a skilled shopper who is always looking for bargains, you might lean toward value stocks and aim to buy shares in companies that are undervalued by the market. Investing in Bonds When you buy a bond, you are really lending money to the bond issuer in exchange for interest income and the eventual repayment of your principal—the initial amount you invested. That income makes bonds productive assets. Note You can trade bonds like you would stocks; you don't have to hold on to them until they mature—the point when you stop receiving interest payments and are repaid your principal. Within the world of bonds, you have a few choices. U.S. Treasury bonds are considered to be safe from credit or default risk, because investors assume the federal government will not fail to meet its obligation to pay you back. You might also think about investing in tax-free municipal bonds, which are issued by city and town, county, and state governments. These bonds are exempt from federal income tax and may also be exempt from state and local taxes. Finally, you can invest in corporate bonds, whose credit risk depends on the perceived creditworthiness of the company that issued them. Corporate bonds that are considered to be especially vulnerable to credit or default risk are called "high-yield" or "junk bonds." In addition to credit or default risk, the other major type of risk bonds are subject to is interest rate risk. A bond's yield is its return based on the interest, or coupon, rate it pays to holders and its price in the market. In the bond market, yield and price move in opposite directions: When yields go up, prices go down—and so does the bond market. And when prices and the market go up, yields go down. That's because when prevailing interest rates go up—not specifically the rate for the particular bond you are holding—newly issued bonds will tend to offer a higher coupon rate to keep up with the overall trend in rates. The bond you are holding will be less valuable in the market because there are now other bonds offering higher rates—and so its price will go down as yields go up. Interest rate risk is the risk bond investors face in the event prevailing interest rates rise, lowering the prices of their bond holdings. Investing in Real Estate Most investors in real estate make money by purchasing properties and renting them out. They can also make money by selling the properties for more than they spent to buy them. Note Some people also try to make money by buying homes for a low price, quickly making improvements to them, and selling them for more than they paid plus the cost of the improvements. This practice is known as "house flipping." A less hands-on way to invest in real estate is through the purchase of stock in companies known as real estate investment trusts, or REITs. These companies own real estate of one type or another (perhaps hotels, office buildings, or even storage units) and in return for favorable tax treatment, they are required to pay out 90% of their taxable income to shareholders in the form of dividends. Type of Ownership Once you've settled on the asset classes you want to own, the next step is to decide how you are going to own them. For example, if you decide to invest in stocks, you can own the shares outright or through a pooled structure. You can either buy shares of individual companies or of funds—mutual funds or exchange-traded funds (ETFs)—that directly own the stocks. If you buy individual stocks, perhaps through an online broker, you control where all of your money is invested. When you buy mutual funds, you're leaving the investment decisions up to fund managers. And when you buy ETFs, you're most often investing in all of the stocks in a particular index, such as the Standard & Poor's 500. Place of Ownership After you've decided the way you want to acquire your investment assets, your next decision regards where those investments will be held. You can open a taxable brokerage account that isn't connected to a retirement account. You can invest through your employer's 401(k) plan if it offers one. And you can also invest in one of a number of types of individual retirement accounts (IRAs): a traditional IRA, Roth IRA, SIMPLE IRA, or SEP-IRA. The type of IRA you choose depends on your employment situation (the SIMPLE and SEP IRAs are for employees or owners of small companies). Also, consider whether you want to invest tax-free dollars and pay taxes on the gains from your investments once you start taking out money (a traditional IRA) or invest after-tax dollars and pay no taxes on the gains from your investments (a Roth IRA). A 401(k) plan typically offers only a few investment choices, often a handful of stock or bond mutual funds. One of the main upsides of a 401(k) plan is that many employers match a certain percentage of the money you put into the plan. You might choose to keep your real estate holdings in a limited liability company (LLC) or some other type of corporate structure, such as a limited liability partnership (LLP). If you're unsure which is the best option for you, consider seeking the help of a legal or accounting professional—or both. Note Consider listening to some podcasts like "The Investor's Podcast" and "Stacking Benjamins" to learn more about investing. Frequently Asked Questions (FAQs) What is the best investment app for beginners? Fidelity has one of the best stock trading apps for beginners. SoFi is another investing app with good learning tools. TD Ameritrade has one of the best overall investment apps. How can beginners start investing in bitcoin? Not all stockbrokers offer access to crypto markets, but some do, such as Robinhood. There are also crypto-specific brokerages like Coinbase. If your broker doesn't offer access to crypto, you may be able to invest in a bitcoin ETF or a bitcoin futures contract, but keep in mind that these aren't direct investments in bitcoin. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit Sources The Balance uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy. Office of Investor Education and Advocacy. "Bonds." Securities and Exchange Commission. "Real Estate Investment Trusts: REITs," Page 1. Internal Revenue Service. "Traditional and Roth IRAs." ProShares. "BITO: Bitcoin Strategy ETF."