CFP vs. CPA: What's the Difference?

Couple talking to financial advisor in living room
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When looking for financial advice, you may have trouble deciding between hiring a certified public accountant (CPA) or a certified financial planner (CFP). Depending on your circumstances, you could need one or the other—or both.

There may come a point when it makes sense to have additional help figuring out the best way to file your taxes, for example. Then you’ll need an accountant. You may also need someone to help you manage your money, plan your investments, or assist with a sizeable inheritance. Then you’d need a financial planner.

To understand the difference, it helps to know the primary services each kind of adviser offers.

What's the Difference Between CFPs and CPAs?

Certified Financial Planner (CFP) Certified Public Accountant (CPA)
What They Do Offers advice on budgeting, debt management, and investing. Offers advice on unusual or highly specific tax situations.
Customers Anyone concerned with managing finances and growing wealth could benefit. Best for business owners or those with complex income situations.

What They Do

Both CFPs and CPAs have some amount of overlap when it comes to offering financial advice. In a basic sense, they have similar jobs in helping people manage their finances. However, a CPA focuses more on tax situations, whereas a financial planner works with clients on savings, investments, and debt.

Customer Base

CFPs and CPAs don't have much overlap in customer base because CPAs specialize in much more complex situations. CFP customers often only need advice about what to do with their money in a general sense, or they might need help getting out of debt.

Which Is Right for You?

Most people do not need an accountant, but some people do need one. Here's how to know whether a CFP or CPA is right for you.

When You Should Use an Accountant

Most people do not need an accountant. While it's less common, there are certainly some cases in which you'd want an accountant's expertise. Consider whether you:

Simply put, an accountant will help you with specific issues that most people do not have. They can review your tax situation and help you structure your finances. There are also situations when using an accountant can help you save money.

If you are extremely wealthy or own a business, you may consider getting an accountant to help you understand the laws surrounding your bookkeeping and taxes.

Owning a rental property is much like owning your own business, so hiring an accountant will help you with the books and the tax implications.

You may also wish to hire an accountant if you have a complicated tax situation. Most people will be able to do their taxes with tax preparation software, but if you own your own business or own several large investments, you may consider finding a CPA or tax specialist to do your taxes for you.

If you experienced a big life change that affects your finances, such as adopting a child, buying property, or receiving a large amount of money, then getting an accountant can put your mind at ease. You may only need to visit the accountant once, or only speak to them once a year around tax time. Either way, it’s financially prudent to have an expert you can consult if you have questions.

When You Should Use a Financial Planner

A financial planner is different from an accountant. If you are looking for advice on budgeting, getting out of debt, or investing—any sort of planning for your money—it may be time to hire a financial planner.

Hiring a financial planner can work in two different ways. One way to hire a financial planner is by paying them a flat fee to help you develop a financial plan so you can build wealth. An adviser that works solely in your best interest, not to line their own pockets, is said to be acting as a fiduciary.

Alternatively, you can hire a financial planner who receives a commission on the products that they sell to you, or on specific investments tailored to your situation. However, with this setup, you run the risk that the planner is focused on their profit instead of what's best for your situation.


A good financial planner will encourage you to get out of debt before you seriously begin investing your money.

Some services a financial planner can help you with include:

  • Creating a budget and getting out of debt
  • Saving for college
  • Planning for retirement
  • Making the best investments
  • Insurance planning
  • Estate planning

Your bank may offer financial planning services, or you can ask friends for referrals. You should check the qualifications of any planner you intend to hire. Not all financial planners are certified, so you must ask about their experience and expertise, whether they are certified, and what they had to do to earn that certification. Beware of exaggerated credentials and misrepresentations, however.

A Best-of-Both-Worlds Option

If you own your own business, your accountant and financial planner should be working together with you to help you stay on track financially. Additionally, some accountants also work as financial planners.

The Bottom Line

Certified public accountants help businesses, wealthy individuals, and those with unusual income situations. They specialize in tax issues. Financial planners, on the other hand, offer more general financial advice about debt, savings, and investments. They may or may not be certified (CFP), so customers must research potential financial planners before hiring one. Try asking friends and relatives for recommendations, and hire the best fit for your business and personal situation so you can be in control of your financial future.

It is important that you can trust both your financial planner and your accountant. They should be able to explain any issues regarding your finances in a way that you understand. You should also be able to understand the risks of each investment before you make it. You should understand how your books are set up, and the information you need to input each day.

Frequently Asked Questions (FAQs)

How much does a CFP make?

The Bureau of Labor Statistics considers CFPs a part of the "personal financial advisors" group that also includes investment advisors and insurance specialists. These professionals made a median annual income of $94,170 in 2021.

How do you become a CPA?

Each state sets its professional guidelines for CPA certification, but they typically require applicants to have a bachelor's degree and pass the CPA exam. For example, in California, you'll need a bachelor's degree with 24 units of study in accounting or business-related fields and a year's worth of professional experience in addition to successfully passing the CPA exam and the California Professional Ethics Exam.

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The Balance uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.
  1. Department of Labor. "How to Tell Whether Your Adviser Is Working in Your Best Interest: A Fiduciary Guide for Individual Consumers."

  2. Office of Investor Education and Advocacy. "Financial Planners."

  3. Office of Investor Education and Advocacy. "Investor Alert: Beware of False or Exaggerated Credentials."

  4. Bureau of Labor Statistics. "Personal Financial Advisors: Pay."

  5. California Board of Accountancy. "Qualifying for a California CPA License."

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