Investing Assets & Markets Stocks How Dividends Make You Money By Ken Little Ken Little Twitter Website Ken Little has more than two decades of experience writing about personal finance, investing, the stock market, and general business topics. He has written and published 15 books specifically about investing and the stock market, many of which are part of the well-known franchise, The Complete Idiot's Guides. As a freelance writer and consultant, Ken focuses on stocks, trading basics, investment strategy, and health care. His work has been featured in The Wilmington StarNews, The Daily Times, The Balance, The Greater Wilmington Business Journal, The Herald-News, and more. learn about our editorial policies Updated on March 31, 2022 Reviewed by Anthony Battle Reviewed by Anthony Battle Anthony Battle is a CERTIFIED FINANCIAL PLANNER™ professional. He earned the Chartered Financial Consultant® designation for advanced financial planning, the Chartered Life Underwriter® designation for advanced insurance specialization, the Accredited Financial Counselor® for Financial Counseling and both the Retirement Income Certified Professional®, and Certified Retirement Counselor designations for advance retirement planning. learn about our financial review board Fact checked by Hans Jasperson Fact checked by Hans Jasperson Hans Jasperson has over a decade of experience in public policy research, with an emphasis on workforce development, education, and economic justice. His research has been shared with members of the U.S. Congress, federal agencies, and policymakers in several states. learn about our editorial policies Share Tweet Pin Email Photo: JGI / Jamie Grill / Getty Images One of the ways to make money with stocks is by investing in companies that pay dividends. Dividends are profits the company distributes to shareholders. Companies don't do this out of the kindness of their hearts—they are about making money for the owners. Dividends usually don't represent all of a company's profits. The company retains some portion for future use—in acquisitions or to retire debt, for example. Most companies pay dividends in the form of cash, although you may hear of occasions when a company uses stock instead. Many investors are attracted to stocks with a good history of paying dividends. These companies are usually well established and profitable, but they may not offer much in the way of growth potential. Stocks that pay dividends attract increased attention during times of uncertainty, such as a bear market, or perhaps times of escalating tariffs and trade wars. The uncertainty they create in international markets motivates some investors to seek out safety. Key Takeaways One of the ways to make money with stocks is by investing in companies that pay dividends, which are the profits distributed to shareholders.The company's board of directors sets the dividend rate on a per-share basis; if you own more shares, you'll get more in dividends.Dividends come in two types: fixed and variable; fixed rate dividends go to owners of preferred stock, while variable dividends go to common stockholders.You can find dividend data on investment sites such as CNBC, Morningstar, Yahoo Finance, Morningstar, and Investopedia. How Dividends Are Set The company's board of directors sets the dividend at a quarterly meeting. It is important to note they are under no obligation to pay a dividend. If the company is hurting financially, or the board is concerned about the future, it can forgo the dividend. The board sets the dividend rate on a per-share basis. For example, the board may declare a quarterly dividend of $0.50 per share. This number means if you own 100 shares of stock, you will get a check for $50 for that quarter. Important Dates There are four important dates to remember about dividends: The declaration date: This is the date the board sets the dividend and announces when the stockholders will get their checks. The board also announces the ex-dividend date, which is a very important date to know. Record date: This is the date when the company sets the list of shareholders to receive the dividend. You must own the stock before this date to get the dividend; however, it is the ex-dividend date that is more important. Ex-dividend date: This date usually falls 2–4 days before the record date. This date allows for the completion of all pending transactions since it usually takes three days to settle a regular stock sale. The ex-dividend date is the most important day as far as owning the stock if you want to receive the dividend. On the ex-dividend date, the market discounts the stock's price since the dividend is no longer available to buyers. Payment Date: This is the date the company mails the checks, often two weeks or so after the record date. Types of Dividends Dividends come in two types: fixed and variable. Dividends that pay at a fixed rate go to owners of preferred stock, while variable dividends go to common stockholders. Dividends offer investors another way to make money, especially if the goal is current income. Many investors find that buying and holding companies with a good history of paying dividends makes good sense for financial goals. Companies that pay dividends and have consistently stable earnings are most likely to offer consistency with their dividend payments as well. This steadiness of payment helps with predictable income planning. You can find dividend data on investment sites such as CNBC, Morningstar, Yahoo Finance, Morningstar, and Investopedia. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit Sources The Balance uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy. U.S. Securities and Exchange Commission. "Ex-Dividend Dates."