Marketing is a fundamental operation for your business. The right strategies will help you communicate information, sell products or services, and achieve your goals.

homemade business cards
How To Make and Print Business Cards at Home
Woman looking at price tag on clothing
How Penetration Pricing Attracts Customers to New Products
Two female colleagues look at a digital tablet at the office.
The Small Business Owner's Digital Marketing Checklist
Marketing Firm
What Do Marketing Firms Do?
Woman at desk with laptop and notepad
How to Create a Press Release
Woman checking mail in her mailbox
What Is Direct Marketing?
Business people shaking hands outdoors
Learn About the Principle of Reciprocity in Business
Illustration on network marketing
The Network Marketing Business Model: Is It Right for You?
Business women looking at plans in a meeting
What Is a Marketing Feasibility Study?
Salesman assisting female customer in buying laptop at store
5 Ways to Sell Yourself and Your Business Without Feeling Slimy
Businessman and woman exchanging business cards, close up
7 Rules of Good Business Card Design
photo illustration of a woman sending email messages on a smart phone
Bootstrap Marketing Techniques for Small Business Owners
A Collaborative Team
6 Ways Collaboration Can Help You Grow Your Business
Card Placeholder Image
How to Conduct a SWOT Analysis for Your Small Business
A woman in a suit introducing herself to someone. Text reads: "Components of an effective and powerful elevator pitch: who you are; how you're different; what you do; what happens next; your ideal clients; an attention-getting hook. Her speech bubble reads: 'Hi, I'm sara jordan–i'm a communications consultant in the non-profit sector!'"
6 Steps for Writing a Powerful Elevator Pitch
Image shows a woman with a rose tattoo on her arm designing a website, working at a trade show, a cell phone showing her product, a coupon, her talking to someone, and some graphs. Text reads: "Marketing tactics for small business: redesign your website; rent a booth at a trade show; advertise on facebook; create coupons; hire a marketing consultant; conduct market research"
101 Small Business Marketing Ideas
A woman talks on the phone at her desk as she looks over papers.
How to Sell a Price Increase to Your Customers
A man and a woman exchanging a business card
How to Promote Your Business Inexpensively
Professionals in their attire
How to Be Professional
Target Marketing
What Is Target Marketing?
Female financial advisor talking to client.
What Is Selling?
Creative professionals with tablet
What Is Online Marketing?
Door-to-door market researcher asking an older woman survey questions.
How Do Businesses Use Market Research?
What is Marketing
An Explanation of Marketing in Business
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What Is Internet Marketing?
Man with newspaper using laptop in kitchen
What Is Email Marketing?
Close-up of men's hands exchanging business cards
7 Reasons You Still Need Business Cards
How to Do a Breakeven Analysis
Breakeven Analysis—Fixed Cost, Variable Cost, & Profit
Women shopping at a sale
What Is Promotion?
Business people sitting around table looking at colorful charts
What Is Advertising?
A person looks at a phone while holding a mug.
What Is Social Media for Small Businesses?
pay per click advertising
Pay-Per-Click (PPC) Advertising Basics
Market Research
The Importance of Market and Marketing Research in Business
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Defining Marketing
B2B versus B2C
B2B vs. B2C Marketing
Woman leading a meeting to determine the target market for a new product.
What Is a Target Audience?
Woman crunching numbers at her work desk with a calculator
What Is Return on Ad Spend, or ROAS?
Man working on graph with colleagues
Learn How to Calculate Your Brand's Value
Marketing team working on a project
Why Branding Is Important in Marketing
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The Relationship Between Sales and Marketing
Website planning wireframes
How to Create a Website Plan
Megaphone with a speech bubble that says "Marketing"
Traditional vs. Internet Marketing
A business owner stands next to a whiteboard.
Internet Marketing for Small Businesses
Businessman standing in front of a whiteboard in an office.
What Is Return on Investment or ROI?
Two people talk while sitting on a sofa.
How Does Multi-Level Marketing (MLM) Work?
Image shows a woman working at a project desk and thinking. In her thought bubble reads "Questions to ask yourself when creating a marketing plan: what's your business's current situation? How much will it cost? How will you execute your marketing plan? Who is your target market? What are your goals? What marketing tactics will you use?"
How to Create a Marketing Plan for Your Home Business
Business owner studying charts and data on marketing
What Are the Elements of a Marketing Mix?
Eco-friendly businessman blogging in office
Blog Marketing: What It Is and How to Do It