Mitchell York Education: Northwestern University, Columbia University Location: Greater New York City Area Expertise: Franchising businesses, Web-based media, Financial Advice Mitchell York helps executives transition to successful entrepreneurship and become more entrepreneurial within their organizationsAuthor of Franchise: Freedom or Fantasy?—How to Know if a Franchise is Right for You After Your Corporate CareerCertified job search and career coach affiliated with The Five O'Clock ClubCoach for financial advisors for ClientWise LLC Experience Mitchell York wrote about entrepreneurs for The Balance from 2009 to 2011. His corporate career spanned more than 20 years and included several senior executive positions. He was president of LendingTree.com in its start-up phase, and later was president of email marketing company NetCreations Inc. He was the founding publisher of TechWeb, in 1994, and vice president and founder of the Internet division of international media company CMP Media Inc. He also was senior vice president of Ziff Davis Media where he published InteractiveWeek, one of the first newspapers covering Internet technology.In 2002, he founded E2E Coaching, which provides coaching to C-level executives, entrepreneurs, financial advisors and senior sales executives. Education MBA, Columbia University Graduate School of Business AdministrationBachelor's degree in English, Northwestern University About The Balance The Balance, a Dotdash Meredith brand, makes money easy to understand. We give people tools they need to not only make smart financial decisions but also prepare for the experiences they will have along the way. Our team of expert writers and editors have extensive qualifications in the topics they cover, and many of them have MBAs, PhDs, CFPs, and other advanced degrees and professional certifications. We require our writers to use primary sources in their articles, which are also approved by our Financial Review Board and fact-checked. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.