Neetu Gupta

Neetu Gupta

Title: Director, Corporate Research & Insights
Education: PES University, Bangalore
Location: Bangalore, India


  • Director in the Corporate Research & Insights team at Dotdash Meredith, India
  • Oversees the programming, execution, and analysis of research projects
  • Over 14 years of research experience


Neetu Gupta is the Director in the Corporate Research & Insights team at Dotdash Meredith, the digital publisher that owns The Balance. She leads a team of survey programmers, data analysts, panels managers, and researchers in India that handle every step of research - from programming and executing, to analyzing the data and generating compelling findings, using powerful visuals.

Prior to joining Dotdash Meredith, Neetu was a researcher at a market research and advisory firm, specializing in business-to-business research & consulting across various industries like technology, manufacturing, solar energy, healthcare, chemicals and BPOs.


Neetu earned her bachelor's degree in Computer Application from Manipal University. She then completed her master's degree in Business Administration from PES University, with a focus on Information Systems.

About The Balance

The Balance, a Dotdash Meredith brand, makes money easy to understand. We give people tools they need to not only make smart financial decisions but also prepare for the experiences they will have along the way. Our team of expert writers and editors have extensive qualifications in the topics they cover, and many of them have MBAs, PhDs, CFPs, and other advanced degrees and professional certifications. We require our writers to use primary sources in their articles, which are also approved by our Financial Review Board and fact-checked. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.