Building Your Business Operations & Success Marketing How to Create a Press Release Use This Standardized Press Release By Lahle Wolfe Lahle Wolfe Facebook Twitter Lahle Wolfe wrote about women in business for The Balance Small Business. She has more than 25 years of experience in small business development and ran her own digital marketing firm. learn about our editorial policies Updated on October 12, 2022 Fact checked by Sarah Fisher Fact checked by Sarah Fisher Sarah Fisher is an associate editor at The Balance with two years of personal finance and business writing experience. She has written about personal finance for SmartAsset, and has held internships at the Consumer Financial Protection Bureau and Senator Kirsten Gillibrand's office. learn about our editorial policies In This Article View All In This Article Logo Release Information Headline Text Sub-Headline Text The Dateline Body Content The Boilerplate or "About Us" Paragraph Closing Information Sample Press Release [Logo] FOR IMMEDIATE RELEASE Celebrate Emerging Entrepreneurial Leaders Frequently Asked Questions Photo: Kathrin Ziegler / Getty Images Press releases can be a great way to earn some free publicity for your business or nonprofit, but you have to know how to use them. Your goal is to make the journalist's work as easy as possible. The less they have to do to rewrite information or follow up, the better. In general, you should keep a press release to one page, which is usually about 500 words. When you're done writing, have someone check it for grammatical errors, typos, and other mistakes. Be sure to double-check all links, facts, statistics, data, and contact information before you publish your release. Key Takeaways A press release should start with a company logo, brand imagery, or event imageryA press release should have a headline and dateline before the body of the press releaseThe first paragraph should be able to stand on its ownAdd a short, positive statement about your company and your contact information at the bottom of the press release If you don't know how to create a press release, you can easily learn how to do so by following the guidelines and example below. Logo The company logo or related brand or event imagery should be prominent at the top of the press release. Release Information The words "For Immediate Release" should appear at the top of your press release, under the logo, in capital letters. Here is an example of how it would look: FOR IMMEDIATE RELEASE Sometimes you may want to share a press release with media outlets or others ahead of its intended publication, but you don't want them to distribute the information publicly before a certain date and time. This would be an embargoed press release, and you would use the following format in place of "For Immediate Release": Embargoed for Release Until Sunday, October 7, 2018, at 2 p.m., EDT Headline Text Your headline should be in initial caps. Be creative and compelling but succinct, and do not use all uppercase letters or punctuation—especially not exclamation marks. Sub-Headline Text You can use a sub-headline, although it's not necessary. If you use one, it should be catchy and informative, explain or quote something, and be written as a brief sentence. A sub-headline should not repeat information that's already in the headline. The Dateline Use the following format to identify the location and the date of the release: CITY, State, Month, Day, Year— Body Content Press releases should be at least three paragraphs long, including the opening paragraph, supporting paragraph(s), and a closing paragraph that restates or summarizes your main points. Your opening sentence should be clear and strong. The first paragraph should contain the most important information and entice readers to continue reading the story. However, the first paragraph should also contain enough information that it could stand on its own. Typically, the opening paragraph offers information about who, what, where, when, why, and how. The second and subsequent paragraphs make up the body of the press release and should contain more detailed information. The body often contains quotes from others (customers, clients, staff, peers, donors, or industry experts) to support your message. The Boilerplate or "About Us" Paragraph Just below the last paragraph of the release, include a short, positive statement about your company. This is a promotional sound bite that often contains a website address, the size and scope of the business, its tagline, and other relevant information. Closing Information Close the entire press release with contact information and a series of three pound signs (as shown below) to indicate the end of the press release. Contact:Janet Smith, Media Relationsjsmithe@freeprsample.com(555) 555-1212 # # # Sample Press Release The following is an example of a press release using the standard formatting guidelines detailed above: [Logo] FOR IMMEDIATE RELEASE Celebrate Emerging Entrepreneurial Leaders The Startup Summer 2019 kickoff party will feature food, drinks, and prominent CEOs BOULDER, Colo., June 5, 2019— Join Startup Colorado and the local entrepreneurial community on Tuesday, June 12, at 5 p.m. for a party to celebrate up-and-coming startup talent and kick off Startup Summer 2019. Startup Summer 2019 will bring promising entrepreneurial students from Colorado and across the country to work at Colorado startups in Boulder, Denver, and Colorado Springs. The kickoff party will feature food, drinks, and a discussion with Nancy Phillips, President and CEO of ViaWest, and Erik Mitisek, CEO of the Colorado Technology Association. Register at Eventbrite to join the celebration. AMG National Trust Bank will host the class of Startup Summer 2019, as well as the entrepreneurial community, at its new headquarters in Greenwood Village. Student participants will receive real-world startup experience, as well as unmatched education and access to local entrepreneurial leaders. Founded in 2011, Startup Colorado is an initiative to increase the breadth and depth of the entrepreneurial ecosystem across Colorado's Front Range. From Fort Collins to Boulder and Denver to Colorado Springs, our mission is to multiply connections among entrepreneurs and mentors, improve access to entrepreneurial education, and build a more vibrant entrepreneurial community. For more information visit www.startupcolorado.org. Contact:Janet Smith, Media Relationsjsmithe@freeprsample.com(555) 555-1212 # # # Frequently Asked Questions What Are Three Qualities of a Good Press Release? Three things that can make your press release stand out are: a newsworthy topic, a compelling headline, and quotes from key stakeholders or other relevant authority figures. Who Writes Press Releases? If you have a public relations professional on staff, they will write the press release. If that's not an option, you can hire a press release writing service, a technical writer, or even a professional journalist to write a press release. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit Sources The Balance uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy. eReleases. "Who Should Write Your Press Release?"