Matthew Hudson Education: Northwestern University, Texas A&M University Location: Fort Worth, Texas Expertise: Retail Chief experience officer for Work Wear Safety Shoes in the Dallas/Fort Worth areaFormer president of Rick Segel & Associates, later rebranded as @hudsonheadAuthor or co-author of three books on retail sales Experience Matthew Hudson contributed more than 80 articles to The Balance during a period spanning more than five years. He worked for 26 years in retail sales before taking on the role of president and general manager of Rick Segel & Associates, later rebranded as @hudsonhead, a speaking, writing, and publishing consortium. He is now the chief experience officer for Work Wear Safety Shoes in Dalla/Fort Worth.PublicationsHudson is the author or co-author of three books:"The Retails Sales Bible," published in 2011"Signs Sell," co-authored with Rick Segel and published in 2014"Culturrific! The Roadmap to a Terrific Service Culture," published in 2017 Education Hudson earned a doctorate in organizational behavior from Northwestern University in 2003. He also has a certificate in training and development from Texas A&M University. About The Balance The Balance, a Dotdash Meredith brand, makes money easy to understand. We give people tools they need to not only make smart financial decisions but also prepare for the experiences they will have along the way. Our team of expert writers and editors have extensive qualifications in the topics they cover, and many of them have MBAs, PhDs, CFPs, and other advanced degrees and professional certifications. We require our writers to use primary sources in their articles, which are also approved by our Financial Review Board and fact-checked. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.