Shelley Elmblad

Expertise: Personal finance software, Financial planning, Taxes
Education: University of Wisconsin
Location: Eagle, Wisconsin


  • Worked in a variety of business environments and has been researching and teaching others ways to save money for more than 20 years
  • Has published personal finance software content and app reviews at, as well as other outlets
  • Currently serves as a copy editor and writer for Retirement Living


Shelley Elmblad covered personal finance software and apps for The Balance for about four years. Over the course of more than 20 years, Elmblad has focused on teaching people how to save money, both in the traditional and non-traditional sense. Elmblad's experience includes owning and operating small businesses, teaching personal finance basics, and also designing and teaching software classes. 

She received a BSBA from the University of Wisconsin, as well as a minor in organizational communications. Currently, Elmblad is an editor for the Retirement Living Information Center and an online billing software contributing editor at 


Elmblad holds a bachelor's degree in business administration from the University of Wisconsin with a major in management and a minor in communications.

She has successfully completed additional coursework and certificates in public administration, computer networking, small business accounting, and small business management.

About The Balance

The Balance, a Dotdash Meredith brand, makes money easy to understand. We give people tools they need to not only make smart financial decisions but also prepare for the experiences they will have along the way. Our team of expert writers and editors have extensive qualifications in the topics they cover, and many of them have MBAs, PhDs, CFPs, and other advanced degrees and professional certifications. We require our writers to use primary sources in their articles, which are also approved by our Financial Review Board and fact-checked. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.