Shelley Elmblad

Personal finance software, Financial planning, Taxes
University of Wisconsin


  • Worked in a variety of business environments and has been researching and teaching others ways to save money for more than 20 years
  • Has published personal finance software content and app reviews at, as well as other outlets
  • Currently serves as a copy editor and writer for Retirement Living


Shelley Elmblad covered personal finance software and apps for The Balance for about four years. Over the course of more than 20 years, Elmblad has focused on teaching people how to save money, both in the traditional and non-traditional sense. Elmblad's experience includes owning and operating small businesses, teaching personal finance basics, and also designing and teaching software classes. 

She received a BSBA from the University of Wisconsin, as well as a minor in organizational communications. Currently, Elmblad is an editor for the Retirement Living Information Center and an online billing software contributing editor at 


Elmblad holds a bachelor's degree in business administration from the University of Wisconsin with a major in management and a minor in communications.

She has successfully completed additional coursework and certificates in public administration, computer networking, small business accounting, and small business management.