Sierra Kennedy headshot

Sierra Kennedy

Expertise: Entrepreneurship, Online Business, Small Business
Title: Freelancer Writer, Editor, and Digital Content Creator
Education: Florida State University
Location: Frederick, Maryland


  • Published writer and editor with over 10 years of content creation experience
  • Specializes in small business ownership, assisting others with tips on launching and operations.
  • A serial e-commerce entrepreneur, creating digital products, monetizing blogs, and designing storefronts.


Sierra Kennedy is a contributing writer for The Balance covering small business terms and topics. She began freelance writing in 2010, and also launched her first LLC shortly thereafter. An online dropshipping boutique, meanwhile, marked her first foray into the e-commerce space. Over the last decade, Sierra has evolved into a writer and editor who has mastered both sides of the coin when it comes to small business ownership while also working in corporate America. After beginning.

Sierra's writing clients have included Florida State University, Penn State, Rebel's Market, SportingNews, and Zippia. Over the past decade, she has created numerous blogs, e-commerce stores, and ebooks all while maintaining full-time editorial positions at major corporations. Some of her editorial accomplishments include developing the evergreen content strategies for brands like and

Now, Sierra uses her expertise to teach others how to be successful online whether for writing, launching a new store, or overall help with getting their small business started.


Sierra holds a bachelor's degree in interdisciplinary humanities from Florida State University, where she also minored in communications.

About The Balance

The Balance, a Dotdash Meredith brand, makes money easy to understand. We give people tools they need to not only make smart financial decisions but also prepare for the experiences they will have along the way. Our team of expert writers and editors have extensive qualifications in the topics they cover, and many of them have MBAs, PhDs, CFPs, and other advanced degrees and professional certifications. We require our writers to use primary sources in their articles, which are also approved by our Financial Review Board and fact-checked. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.