Investing Assets & Markets Stocks What Is Dividend Investing? Dividend Investing Explained By Joshua Kennon Joshua Kennon Twitter Website Joshua Kennon is an expert on investing, assets and markets, and retirement planning. He is the managing director and co-founder of Kennon-Green & Co., an asset management firm. learn about our editorial policies Updated on January 17, 2022 Reviewed by JeFreda R. Brown Reviewed by JeFreda R. Brown Facebook Instagram Twitter JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of Xaris Financial Enterprises and a course facilitator for Cornell University. learn about our financial review board Share Tweet Pin Email In This Article View All In This Article Definition and Examples of Dividend Investing How Dividend Investing Works Are Dividends Safe? Strategies for Dividend Investing What Are the Tax Benefits? Things to Watch Out For Definition Dividend investing is a method of buying stocks that pay dividends, in order to receive a regular income stream from your investments. This income is in addition to any growth in your portfolio as its stocks or other holdings gain value. Photo: Bloom Productions / Digital Vision / Getty Images Definition and Examples of Dividend Investing Dividends are payments that a corporation makes to shareholders. When you own stocks that pay dividends, you are getting a share of the company's profits. This allows you to receive a stream of income on top of any growth in your portfolio's market value. For example, suppose you invest in a company that pays a 3% dividend per share. You own one share of the company, and shares are worth $100. In that case, you would receive $3 in dividends. How Dividend Investing Works Buying stocks that pay dividends can reward you over time, as long as you make smart buying choices. Some companies may have a dividend reinvestment plan, often called "DRIP." With a DRIP, you can choose to reinvest your dividends to buy more shares instead of taking them as cash. This can be a wise plan when your dividends are small, either because the company is growing or because you don't own much stock. Are Dividends Safe? When investing, try to look for dividend safety. This means how likely it is that a company will keep paying dividends at the same rate or higher. While some companies assess and rank dividend safety, you can also do your own research to learn more. All you have to do is compare earnings to dividend payments. If a company earns $100 million and pays out $90 million in dividends, you'll make more of a profit than you would if it only were to pay $30 million in dividends. On the other hand, if it pays out $90 million in dividends, and profits fall by 10%, it won't be able to keep paying at this same high rate. Lowered dividends, in turn, lower your income. The $30 million payout could also decrease in this case, but by a much lower percentage. Tips In many cases, companies that pay 60% or less of their earnings as dividends are safer bets, because they can be counted on for predictability. Dividend safety is also determined by how risky or new an industry is. Even if a company has a low dividend payout ratio, your dividend payment will likely be less safe if the industry isn't stable. Look for companies that have histories of stable income and cash flow. The more stable the money coming in to cover the dividend, the higher the payout ratio can be. Strategies for Dividend Investing Good dividend investors tend to focus on either a high dividend yield approach or a high dividend growth rate strategy. Both serve distinct roles in a portfolio. With the high dividend yield approach, the focus is on slowly growing companies that have high cash flow. This allows them to fund large dividend payments, and it could provide you with an immediate income. Note If a stock pays a $1 dividend, and you can buy shares for $20, the stock has a 5% yield. If you were to invest $1 million, you would receive $50,000 in income after a year's worth of dividends. Using the high dividend growth rate, your focus is on buying stock in companies that pay low dividends but are growing quickly. This means you are buying profitable stocks at a lower rate and making a large amount of income over a five- or 10-year period. Different investors may prefer one approach over the other. It all depends on whether your goal is immediate and stable income or whether you prefer long-term growth and profit. When choosing a method, decide what level of risk you prefer. Think about how long you are willing to wait for your dividends to produce your desired level of income. What Are the Tax Benefits? Look for dividends that are deemed to be "qualified" in order to get some tax benefits. Most income from dividends is taxed as ordinary income, but qualified dividend stocks held for a longer length of time—often 60 days or more—are taxed at the lower capital gains tax rates. If you buy stocks to get the dividend payment, and then you want to sell them quickly, you'll have to pay your normal tax rate on that income. Things to Watch Out For If you invest through a margin account instead of a cash account, your broker might take shares of stock you own and lend them to traders who want to short the stock. These traders, who will have sold the stock you held without telling you, must pay you any dividends that you missed. That's because you aren't truly holding the stock at the moment. The money comes out of their account as long as they keep their short position open. Then, you will get a payment equal to what you would have made in actual dividend income. Since the cash is not counted as a dividend, it is treated as ordinary income. Instead of paying the lower tax rate, you'll have to pay your higher income tax rate. Key Takeaways Dividend investing is a way to create a steady flow of income.Look for stocks with stable income and cash flow.Choose an approach: high dividend yield or high dividend growth.You can set yourself up for tax benefits. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit Sources The Balance uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy. Pennsylvania Department of Banking and Securities. "The Basics for Investing in Stocks," Pages 2-8. Accessed Dec. 6, 2021. Wharton Magazine. "Beware High Dividend Yield Stocks." Accessed Dec. 6, 2021. Internal Revenue Service. "Topic No. 404 Dividends." Accessed Dec. 6, 2021. FINRA. "Understanding Margin Accounts, Why Brokers Do What They Do." Accessed Dec. 6, 2021.