Investing Value Traps and How to Avoid Them Understanding How Value Traps Can Tempt You Into Big Stock Market Losses By Joshua Kennon Joshua Kennon Twitter Website Joshua Kennon is an expert on investing, assets and markets, and retirement planning. He is the managing director and co-founder of Kennon-Green & Co., an asset management firm. learn about our editorial policies Updated on October 16, 2021 Reviewed by Doretha Clemon Fact checked by Kyra Baker Photo: erhui1979 / Getty Images In your quest to gain financial independence and wisdom, you'll likely encounter the term "value trap" to describe certain stocks, industries, or situations. What is a value trap? How can you spot one? How can you defend yourself against it or avoid it altogether? What causes it to develop? These are all great questions! In this article, I'll walk you through them step-by-step so you have a basic understanding of why the concept of value traps is important. Being aware of their existence can help you better manage your portfolio risk, avoiding situations that might otherwise tempt you to do something foolish. Key Takeaways Value traps are investments that appear fundamentally sound but are actually in financial distress.Value traps can arise from cash flow issues, misleading revenue as a result of business cycles, or broader shifts in the industry.Before attempting a value play, ask yourself why other investors are dumping the stock, whether those concerns are overblown, and the degree to which other investors have overestimated negative possibilities. What Is a Value Trap? In the world of money management, the term "value trap" refers to a situation that, on the surface, appears to offer an investor the opportunity to acquire significant assets and/or earnings relative to market price, promising a chance at much higher-than-average profits than the broader stock market, but it turns out to be illusionary due to any number of factors. What Causes a Value Trap to Develop? There are any number of reasons why value traps can appear. Here are some of the more common situations leading to their development. Permanent Industry Changes Sometimes there is a permanent change in the cash-generating power of a firm or industry that makes past comparisons of little use. Think about horse-and-buggy manufacturers after Henry Ford began production on the Model T automobile. Their days were numbered, and their product lines doomed for a cyclical decline as families traded in their stables for garages, giving up hay and oats for gasoline. If you saw the price decline, looked at the past net income, and thought, "Oh boy, this is cheap compared to fundamentals!" you were very mistaken. The past operating results of the business were of limited use in determining its intrinsic value. Peak Earnings Traps There is a phenomenon known as a "peak earnings trap" that can do a lot of financial damage to inexperienced investors. It occurs when people buy shares of companies in cyclical industries that experience booms and busts—think homebuilders, chemicals, mining, refining—toward the top of an earnings cycle. That's when conditions may be better than they've been in years, or even decades, so cash is flooding into the income statement and balance sheet of the firms in which they've acquired ownership. This causes the price-to-earnings (P/E) ratio to appear significantly undervalued. Paradoxically, many cyclical enterprises are actually the most expensive when their P/E ratio appears low and cheapest when their P/E ratio appears high. In such situations, you're better off looking at the PEG ratio or dividend-adjusted PEG ratio. Severe Cash-Flow Issues If you've ever taken a college-level accounting course, you might have studied famous examples of profitable businesses that were generating good earnings at the time they went bankrupt. That can happen for a variety of reasons. During the 2008—2009 Great Recession, several lucrative financial institutions, including a handful of the world's major investment banks, had their common stockholders wiped out because the business funded long-term liabilities with current assets; a mistake in capital structure that spells certain economic death when the world falls apart but one that is repeated every generation as the lessons of the past are forgotten. In other cases, retail stores had what is known as high operating leverage; fixed cost structures that meant a never-ending sea of losses if sales fell below a certain threshold, with nearly everything above this amount falling to the bottom line as profit. For example, if analysts expect sales to decline below this threshold for some reason or another, a 20% decline in revenue can translate into an 80% decline in profits. In still other situations, a firm might be doing fine, but capital market conditions might be difficult, or a huge corporate bond issue might be coming up for maturity, causing doubt about the firm's ability to refinance. Alternatively, the business will have to pay significantly higher interest expense, reducing profits in future periods due to an increase in the cost of capital. Perhaps a major competitor has entered the scene and is gobbling up market share, taking away key clients, and has manufacturing or service-delivery efficiencies that put the business at a severe competitive disadvantage, in which case, the apparently low stock price isn't really low at all, as the earnings per share will catch up in time, falling to an appropriate level relative to stock market price. How You Can Avoid Value Traps or Protect Against Them For most investors, the answer to avoiding value traps is to avoid individual stocks entirely as they lack the financial, accounting, and managerial skills that are needed to evaluate specific firms; to buy index funds, instead, regularly dollar-cost averaging into them, preferably within the confines of a tax shelter such as a Roth IRA. Otherwise, the answer can be found by attempting to discover the reasons—the why—other owners have been dumping their equity. Uncover the bad news: the expectations that are causing everyone to become disgruntled with the business. Then, try and figure out whether: You think their negative expectations are likely to come to passThey are over- or underestimatedThe degree to which they are over- or underestimated Examples of False Value Traps In rare circumstances, you'll come upon a gem. You'll find a wonderful business that is being practically given away for free. American Express One classic example of doing your homework to find that what appears to be a value trap is not, in fact, a value trap is the American Express salad oil scandal of the 1960's. A young Warren Buffett made a lot of money—which went on to serve as the basis of his Berkshire Hathaway fortune—by calculating the maximum potential damage the credit card company would face if everything possible were to go wrong, realizing that investors had become too pessimistic. The business would be fine. Starbucks More recently, a lot of disciplined investors were buying shares of high-quality, financially strong blue-chip stocks during the 2008—2009 meltdown when they discovered that other investors were selling not because they wanted to part with their ownership, but because they were facing liquidity crunches and needed to raise whatever cash they could to pay their bills! Coffee giant Starbucks is a fantastic case study. Prior to the meltdown, the enterprise had a rock-solid balance sheet and after-tax profits that were exploding. When the economic storm clouds appeared, families were suddenly losing their houses, investment banks began imploding, and the Dow Jones Industrial Average started collapsing, this incredibly lucrative business, which had been pumping out huge amounts of profit and cash flow, declined from a high of $20.00 per share in 2006 to a low of about $3.50 in 2008. This is a company that had so much expansion room left, with an entire world left to conquer as it expanded into China and India. It was a once-in-a-lifetime opportunity to become an owner in the premier coffee vendor on the planet. Those who took advantage of it have not only collected cash dividends in the years since, but they have also watched the stock climb back to more than $100 per share. With a dividend rate of roughly 1.5% in the summer 2021 following the board of director's decision to send more money to owners, that means someone somewhere out there very well could be collecting an 18%+ cash dividend yield on cost for the shares bought at the absolute bottom. (Remember—there has to be a buyer and seller in every transaction; it's the nature of an auction.) Was this page helpful? Thanks for your feedback! Tell us why! Other Submit Sources The Balance uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy. Federal Reserve Bank of San Francisco. "Liquidity Risk and Credit in the Financial Crisis." Berkshire Hathaway. "Chairman's Letter - 1994." Yahoo Finance. "Starbucks Corporation (SBUX)." Starbucks Investor Relations. "Dividend & Stock Split History."